IMMEDIATE RELEASE
Falcon And Focus Lead New Zealand Sales In August Auckland,
New Zealand, 13 September 2006
Ford dominated passenger vehicle sales in New Zealand in August capturing overall new vehicle market leadership and
passenger market leadership - the Ford Falcon (558 units) and Focus (369 units) were the two most popular vehicles in
the country.
It was the second month in a row that Falcon was the number one selling car in New Zealand and sales of 558 units is the
second highest monthly individual car result in New Zealand this year.
"The Ford Falcon is an exceptional family car that delivers outstanding performance, refinement, fuel economy and
safety," said Richard Matheson, Managing Director Ford New Zealand.
"August was a strong month for all passenger vehicles - Fiesta (74 units) recorded its equal highest monthly result this
year, Mondeo (125 units) was third in its segment and Territory (158 units) improved its segment share 1.5 percentage
points year-on-year."
Ford ended August with a passenger market share of 19.8%, 435 units ahead of its nearest rival which bought Ford within
33 units year-to-date of the number one position in the passenger segment.
"Our light commercial sales were also strong - we captured 17.1% of the light commercial truck segment securing second
place in year-to-date."
"This overall result was Ford's highest volume and highest total share year-to-date - this just demonstrates out ability
to bring the best Ford products from around the world to New Zealand," said Matheson.
ENDS