MEDIA RELEASE – NOT FOR DISTRIBUTION
Mailshop streamlines senior management roles to further extend market leadership in creative mail
Deidre Ross takes sole charge in consolidated General Manager role
AUCKLAND, 19 June 2006 - Mailshop, New Zealand’s leading direct and creative mail fulfilment specialist, today announced
the promotion of Deidre Ross to the new position of General Manager, an overall leadership role which combines the
previous GM positions of Operations with Sales & Marketing. An experienced direct marketing practitioner, the appointment of Deidre Ross to the top job signals
Mailshop’s intention to consolidate its leadership in direct marketing fulfilment.
According to Deidre Ross, Mailshop focuses primarily on the project management of creative mail campaigns. “At Mailshop,
we recognise that you can’t dabble in direct mail. By its very nature, direct marketing demands rapid turnarounds of
highly creative and increasingly complex mail packages. This necessitates an advanced set of skills, a focused team
ethic and the ability to invent and innovate when circumstances dictate.”
Deidre Ross added, “We work closely with our clients, earning a justified reputation as the guardian of their creative
concept. I am delighted to be leading the outstanding team of direct mail specialists at Mailshop and I look forward to
continuing to produce eye-catching work.”
Since joining Mailshop in 2001, Ms Ross has held a variety of senior roles within the company, most recently General
Manager of Sales and Marketing.
About Mailshop
Established in 1994, Mailshop is the New Zealand industry leader in the fulfilment and delivery of direct marketing
campaigns. Based in a state of the art facility in Auckland, Mailshop’s sole focus is the project management of creative
direct mail campaigns, including production and delivery.
Mailshop combines extensive campaign management experience with leading edge technology, backed up by highly skilled
personnel. This ensures that the creative concepts of clients are nurtured and developed, reaching their target market
with the desired impact. By working closely with companies from pre-production to delivery, Mailshop provides strategic
counsel supported by an unrivalled degree of efficiency, innovation and attention to detail.
Mailshop invests significantly in advanced technology, including automation software solutions, unique film wrapping,
intelligent machine processing, scanning, and printing.
ENDS