Falcon And Territory Lead The Way For Ford In 2005 Auckland, New Zealand,
13 January 2005
Ford New Zealand has concluded 2005 in second position overall with Falcon and Territory once again capturing leadership
in their respective segments in December.
Three of New Zealand's ten most popular cars in 2005 were Fords - Falcon (4563 units), Territory (2414) and Mondeo
(2068) contributing to Ford being the second best selling passenger vehicle marque in 2005.
Increased sales of Courier (from 2372 in 2004 to 2550 in 2005) helped Ford secure second position in the light
commercial segment.
"For the second month since we launched the BF Falcon in November, Falcon was the favourite large car (319 units) in New
Zealand - the improvements in the performance, refinement and fuel economy in BF Falcon have been recognized by our
customers," said Mr. Richard Matheson, Managing Director, Ford New Zealand.
"The award-winning Territory finished its first full year of sales as the most popular SUV in the country, a remarkable
achievement - New Zealand drivers just can't get enough of its car-like handling and off-road abilities."
"Another star for Ford in 2005 was Mondeo which finished the year in number two position in the segment - customers
appreciate its excellent driving dynamics and stylish looks," said Mr Matheson.
"2005 was an interesting year for the industry - while it was the highest new vehicle industry volume (103,448 units)
since 1985, there were significant segment shifts. Ford Fiesta and Focus benefited from the surge in small car sales and
Territory led the way with the increase in SUV sales."
"2006 promises to be a strong year for Ford - we are pleased to be able to bring the best Ford products from around the
world to New Zealand, and we were honoured that this was recently recognised by Autotrader Magazine which awarded Ford
the 2005 Marque of the Year," concluded Mr Matheson.
ENDS