Which websites in New Zealand reach household shoppers?
The demographic information available within Nielsen//NetRatings’ Market Intelligence is a valuable tool for marketers
to use for effectively targeting tightly defined audiences online. Within Market Intelligence, website audiences can be
evaluated on a number of key aspects, such as age, gender, household income and region, along with activities online and
purchasing behaviour.
Below is a ranking of the New Zealand websites in Market Intelligence which attract a large proportion of people who are
household shoppers (either the main household shopper or who share responsibility for household shopping) as a
percentage of their total audience. In other words, the graphic shows that 85% of the visitors to the New Zealand
Woman’s Weekly website (www.nzww.co.nz) are household shoppers.
ENDS