New Zealand Firm Launches Specialist Global Franchising Newswire Service
FranchiseWire.com, a dedicated global franchise press release newswire and distribution service was launched by New
Zealand firm Franchisefind Ltd, owned by Dr Callum Floyd in May 2005.
The FranchiseWire.com Internet site publishes franchise company news issued direct by the companies themselves, and
enables franchise companies or their PR organisations to become members, register companies they wish to write about,
and submit press releases for worldwide distribution.
Franchise journalists, commentators, industry experts and other site visitors are able to search company news through a
range of categories including date, company name, industry sector, and country. Visitors can also subscribe to a free
weekly newsletter linking to latest news releases and subscribe to an RSS news feed that can be added to My Yahoo! or
any other news aggregator. The site also enables visitors to browse a directory of franchise-related companies and
specialist franchising public relations companies.
The FranchiseWire.com launch occurs against a backdrop of franchising increasing in prevalence locally and
internationally. In the United States more than 40% of all retail sales occur through franchised businesses and in
Australia franchise turnover accounts for more than 10% of GDP. Interestingly, New Zealand actually has more franchisors
and franchisees per capita than both the United States and Australia.
For Dr Floyd, who has a PhD researching franchising, there were a number of reasons for establishing FranchiseWire.com.
Key objectives for the site included a desire to provide franchise companies, regardless of size, with the ability to
gain highly focused news exposure and to provide journalists with a source to access breaking franchising news.
The software required to run FranchiseWire.com was designed by Internet business development firm Interlogica Ltd, owned
by Alastair Floyd. Interlogica addressed the need for a concise and powerful solution that enables quality news and
press sites to accept contributions from members worldwide for review and publishing by an editorial team.
Smart automation functions afford FranchiseWire editors the time to concentrate on value-added services needed to make
an Internet news site truly successful in an efficient and cost-effective fashion. The system automatically sorts and
publishes articles while facilitating teamwork through workflows and communication components. A comprehensive editorial
workspace delivers reviewing capabilities and site control, and, a contributor workspace enables the preparation of
articles with the option to store work in progress if required.
In the two and half months following its launch, FranchiseWire.com has exceeded expectations. The site has so far
registered 100 contributors and 80 companies from the United States, United Kingdom, Canada, Australia, Spain and New
Zealand. Companies utilising the service include some of the world’s largest franchising organisations, including
Cendant – the US Hotel and Real Estate conglomerate.
Locally, Franchise Wire services are being leveraged by leading New Zealand franchise companies, Harcourts and Fastway
Couriers, and, Franchise New Zealand Magazine and the Franchise Association of New Zealand.
ENDS
MORE INFORMATION:
About FranchiseWire.com and Dr Callum Floyd
FranchiseWire.com is a specialist franchising newswire service owned and managed by Franchisefind Ltd, a New
Zealand-based company dedicated to the provision of quality franchising information. Franchisefind Ltd is owned and
managed by Dr Callum Floyd, who also founded Franchise Chat (www.franchise-chat.com), a leading world franchising news,
discussion and information portal established in 1999.
Dr Callum Floyd has been involved in franchising for nine years. He has completed both Masters and Doctor of Philosophy
(PhD) qualifications with franchising theses, and his research, articles and comments have been published in numerous
international academic journals, magazines and newspapers throughout the world. He is also a Senior Consultant with
Franchize Consultants (NZ) Ltd, New Zealand’s leading franchising and licensing consultancy.
View Company Website: http://www.franchisewire.com
About Interlogica Ltd
Now entering its third year in Internet business, Interlogica (NZ) Ltd was founded as a web application development and
professional business services company. Experiences in creating and managing web applications for several clients during
this period and Alastair Floyd’s prior experience in enterprise information technology has focused the company on
delivering quality software-enabled business systems. The company is planning on releasing several new products and
services throughout the next year that address this area in a cost-effective manner.
Website: http://www.interlogica.co.nz