March 2004
FOR IMMEDIATE RELEASE
Let Your Kids Loose!
Strongwilled, excitable and opinionated – today’s children know just what they want, sometimes much to the horror of
their parents. Children are increasingly influencing the way their bedrooms are laid out and coloured, injecting their
own personality into their room. To simplify choice for children and parents alike, Resene have launched KidzColour – a
range of 72 hues and metallics designed for children of all ages.
Following testing with various aged children, the bulk of the KidzColour range features bright, bold, full chroma hues
and metallics – perfect as a statement by themselves or combined with another equally bold hue for an invigorating
scheme.
For those with a newborn in the house, KidzColour also includes a smaller palette of 18 soft pastels that may be mixed
and matched with each other or used as a base for one of the brighter accent colours.
From red Resene Chaos to green Resene Grass Stain and not forgetting purple Resene Topsy Turvy, this colour range has
been designed with children for children. All solid colours from the KidzColour range are available in popular Resene
testpots – perfect for all painters no matter what age.
The KidzColour range also includes favourite effects finishes such as Resene Magnetic Magic and Resene Blackboard Paint.
Resene Magnetic Magic is a new magnetic base coating that will turn walls into magnetic boards suitable for use with a
wide range of magnets. With double the ‘attraction’ of existing magnetic coatings, this magnetic coating is loaded with
iron oxides for maximum magnetic effect.
Resene Blackboard Paint is a premium scrubbable 100% acrylic coating for all types of interior and exterior smooth
surfaces where a hardwearing blackboard coating is required. It is easy to apply - in fact the hardest part is keeping
would-be chalk artists away long enough to give the paint time to dry before they start covering it up with chalk!
With colours and finishes galore, children and parents can design a bedroom that will be the envy of all their friends
without breaking the bank. And, as the child grows and develops new tastes, it’s easy to simply add a new feature colour
or repaint a no longer liked hue to create a whole new look.
Let your children loose with colour. The KidzColour collection is available from Resene ColorShops and Resellers or
order your copy online from http://www.resene.co.nz/comn/whtsnew/colrordr/order.htm.
ENDS