Monday 13th December 2004
Local Stations Join More FM Family
More FM, one of RadioWorks’ key national brands, is to add a further 15 stations to its stable.
The stations are currently one-off, stand alone brands in markets from Whangarei to Invercargill.
“This is a significant development in the progression of our radio business,” said RadioWorks COO, Sussan Turner.
“This development gives listeners and advertisers the best of both worlds. The stations will remain local, committed to
their various communities, with local announcers, local news and information. However they also have the strength and
profile of a very strong national brand behind them in the form of More FM,” said Ms Turner.
More FM’s format has broad appeal, and will work well in all the markets the change is occurring in.
“More plays popular, contemporary music, with plenty of variety. It’s success in its existing markets, particularly
Auckland and Christchurch auger well for the new stations coming on board,” said Ms Turner.
“Aside from the name change, listeners will notice minimal differences, except they will have greater opportunities to
participate in even better contests and see their local station involved in national sponsorships such as the Super 12,”
Another development with the change sees NZ Idol’s Dominic Bowden coming on board as nightime host for More FM,
“Dominic is a first class broadcaster, and we are delighted to have secured his services for More FM,” said Ms Turner.
The change will take place between late December and mid January, depending on the individual market.
There will be no redundancies at any of these local stations, as a result of what is essentially a re-branding exercise.