Crusty Demons business goes to Pead PR
Pead PR has been appointed to handle the public relations for the Boost Mobile Crusty Demons 10th Anniversary Tour of
New Zealand scheduled for March 2005.
Promoted by Australia's Rush Sports & Events International, the Crusty Demons Tour will be the biggest youth sports event ever to come to New Zealand.
It features spectacular freestyle motocross action performed by 16 of the world's best freestyle riders interspersed
with musical entertainment, freaks, stunts and breathtaking fireworks displays.
This year's one-off Auckland event attracted more than 23,000 fans to Western Springs Stadium.
The tour has been expanded in 2005 to include an outdoor event at Wellington's Westpac Stadium and an indoor show at
Christchurch's Westpac Centre. In addition Western Springs Stadium in Auckland will again play host to a one-off event
on the March 19.
Three PR agencies were invited to pitch for the events following an initial credentials presentation.