"Serious crash, Otaki"
Emergency services are attending a serious crash on State Highway One near the Otaki River Bridge.
Police were called to the crash involving three vehicles at around 2.50pm
Three people have critical injuries, two have been flown to Palmerston North Hospital via helicopter.
The Serious Crash Unit has been advised.
Both lanes of the roads are closed and Police are urging motorists to avoid the area and delay their travel if possible.
ENDS