Takapuna Transactions Shine Shoreside
Takapuna, Auckland. 14 August 2017. Arguably one of the jewels in Auckland’s metropolitan crown, Takapuna Beach is now gaining favour with international
visitors, keen to share their tourism dollars Shoreside.
According to the recently released Marketview Report, Takapuna retailers have enjoyed a growth of NZ$6m in the 12 month
period to 30 June 2017. This represents an increase of 150,000 transactions and a 26.2% increase in purchase by
international visitors
Takapuna Beach Business Association CEO , Terry Holt says this growth is testimony to the association’s initiative to
woo cruise passengers to Takapuna during their Auckland stopovers. Terry piloted this programme with Auckland based, ID
Tours who manage the inbound and shore excursion requirements for the major cruise companies and who included Takapuna
in their 2016/17 season’s options. Of the international visitors to share their tourist dollars shoreside, the USA
market led this growth followed by Australia and the United Kingdom. Terry notes that this reflects the source markets
of the cruise ships that were targeted for Takapuna saying that “When you only have a day in Auckland, the opportunity
to visit Takapuna offers a snapshot of the New Zealand life and some of our great icons such as white sand beaches,
beautiful harbour, relaxed lifestyle and unique geological features, all of which can be captured in a short excursion
across Auckland’s harbour bridge.”
Whilst locals are still the source market for spending in Takapuna, hospitality receives the ‘lion’s share’ of around
36% and has recently reported growth of 10.4%. The report also supports the fact that the secrets of the shore are
catching on to the greater Auckland area and beyond. Terry notes this as being an integral part of the association’s
strategic plan and credits the forward thinking of landlords who have invested in Takapuna as well as those business
owners who have chosen Takapuna to launch innovative and boutique outlets which has added considerably to Takapuna’s
reputation as a desirable place to dine, shop, work and play
ENDS