Social media Community Networking Forum a collaborative success
Upper Hutt City Council’s Library, Activation, and Community Development teams joined forces to offer free social media
training on Wednesday 15 July for local community groups, sporting organisations, and business owners. This event was
part of the regularly Community Networking Forums that are held at the Upper Hutt Central Library every third Wednesday
of the month.
Feedback garnered from the successful Community Connect event held in early March highlighted demand from community groups and businesses to learn more about utilising social
media to market their themselves. This workshop was designed to support these groups and give them the tools to market
themselves more successfully to the local community.
The Community Networking Forum consisted of two Facebook, social media and marketing sessions: a lunchtime session from
12.30 – 1.30 pm; and an evening session from 6.30 – 8.30 pm. Together, the sessions attracted over 40 attendees.
The lunchtime session was presented by Upper Hutt City Library’s Communications and Marketing Coordinator, Cassie
Merrick. The presentation demonstrated how social media can help raise the profile of an organisation with a focus on
using Facebook to build a relationship with an online audience.
The evening session was hosted by Activation’s Marketing and Customer Engagement Team Leader, Angela Hayes. The
lunchtime presentation was re-presented and followed by an interactive workshop. The workshop walked participants
through setting up their own Facebook business page and showed them how to best utilise their page, whilst answering any
questions they had.
Council’s Director of Community Services, Mike Ryan was very pleased with the way the forum worked out, “It has been
fantastic to see how each of the teams have drawn on each other’s strengths to bring about an event that has been a
great success.”
Initial feedback from both sessions points to a very successful outcome, with most statements reporting an increase in
knowledge and awareness.
Activation’s Club and Schools Advisor, David King was delighted to be able to offer the opportunity to local clubs.
“There was strong demand from our club survey in 2014 to offer organisations assistance in promoting themselves with
little or no budget, so this workshop was ideal for those keen to develop their club’s promotion and marketing
capabilities.”
The next Community Networking Forum will be held on the 19 August. A representative from the Department of Internal
Affairs will present on the topic of Governance. The same subject last year attracted a huge attendance so Community
Engagement Officers at Council are advising groups to register early.
ENDS