NEWS RELEASE
4 July 2013
Wellington’s hi-value strategy pays dividends for business optimism
Today’s announcement that Wellington’s small businesses are the most optimistic in the country shows the city is
creating the conditions for commerce to flourish in the Capital.
Mayor Celia Wade-Brown says today’s ANZ quarterly Business Micro Scope survey of small firms, where Wellington leads the
nation in business optimism, reflects how innovative, creative and adventurous companies can establish a firm foundation
in the Capital.
“This is another sign of success of Wellington's Smart Capital vision, showing the transformation of our economy,” she
says. “The new 'weightless economy' has excellent opportunities for the export of ideas.
"The success of small, smart companies is fuelled by the ease of doing business here, the Capital's walkability and, of
course, our coffee. Over a decade of high-quality optic fibre has given digital companies a real advantage in
Wellington.
“Through our Economic Development and Digital strategies, and including the establishment of CityLink, the Council
supports an environment where small businesses can flourish. We’re committed to supporting sustainable growth for
Wellington through hi-tech, hi-value jobs.”
The ANZ survey takes in responses from 250 firms, comprising micro (up to 5 staff) and intermediate sized businesses (6
to 20 staff). Wellington’s business sentiment rose sharply to 22% from 17% from when the survey was last taken in March.
Wellington City Council’s, Economic Portfolio Leader, Councillor Jo Coughlan, says that although Wellington’s supposedly
going through challenging times it’s great news that our small and ‘intermediate’ size businesses are growing in
confidence.
“Smart, savvy and hi-tech companies need the right environment to thrive and feel confident so they can take their
business to the next level. This survey shows the Council’s aim for a smart, connected capital is working.”
“These are great figures but this is only the beginning. We have to work hard to keep attracting and growing innovative,
hi-value businesses. Wellington is always open for business.”
ends