MEDIA RELEASE
13 May 2010
Top 10 ideas for Wellington Airport’s film sign
Wellington International Airport has selected a “Top 10” of ideas for a sign celebrating the global success of
Wellington’s film industry from public suggestions on its Facebook site.
“We have received a good variety of suggestions on our Facebook site and some, more than others, relay our objectives
for a sign which will gain global recognition,” said Airport CEO, Steve Fitzgerald.
Mr Fitzgerald confirmed that the original “WELLYWOOD” sign is one of the Top 10 ideas under consideration.
“WELLYWOOD has a universal recognition factor that affiliates the world-wide success of New Zealand’s film industry with
its location in Wellington.
The next stage is to ask the public how other short-listed ideas can convey the messages of film, global and Wellington
- the key elements we are seeking from the sign,” Mr Fitzgerald explained.
The sign, to be erected by the Airport at the Miramar cutting, will landmark the heart and soul of New Zealand’s film
industry and has the potential to become a tourism attraction in its own right.
“Facebook suggestions on how to enhance the sign’s tourism potential - a walking track to the top, a viewing platform
and backlighting - are all aspects that we will consider,” said Mr Fitzgerald.
The Airport will seek feedback on the Top 10 list on its Facebook site and proposes to make a final announcement around
the sign design later in the year.
ENDS