PRIME Moves Forward To A Leading Global Renewable Power Producer With Ambitious Expansion Plans In Asia And Beyond
BANGKOK, May 29, 2023 - (ACN Newswire) - Mr. Somprasong Panjalak, Chairman and Chief Executive Officer of Prime Road Power Public Company Limited (PRIME:SET), Thailand's leading renewable energy developer and Mr. Piroon Shinawatra, Chief Financial Officer of PRIME share their unique perspectives in the joint executive interview on the company's regional, innovative approach to renewable energy, ongoing initiatives, differentiating itself from other companies in the market, the overarching business strategy and the next five years that drives the success.
Can you tell us
about the history of PRIME?
PRIME began a decade ago when
the Government of Thailand initiated the renewable energy
policies to diversify the country's energy sources and to
drive the development of a new industry. We participated in
the Very Small Power Producer (VSPP) quotas for Solar Power
and since then continued to participate in each auction as
our strategy is to be a long-term renewable energy power
producer and developer within the region. After the initial
projects in Thailand we expanded into Japan, collaborating
with Banpu Power Plc (Aizu Solar) and then expanded into
Taiwan and Cambodia. Today we have a total capacity of
303.94 MW, with 216.6 MW operating solar power plants and
42.2 MW which are expected to COD in 2023 throughout the
region, and have a diversified business within the renewable
space including Solar Power Plants, Private-PPA, EPC and
Energy & Environment Tech Solutions.
Why the
regional expansion?
Thailand has a population of 70
million, and our goal is to be a global power producer and
developer. We expanded to countries with a higher population
and greater demand for electricity, bringing them green
energy. PRIME, along with the entire renewable energy
industry in Thailand, benefited tremendously from the
Government of Thailand's initiative to diversify into
renewable energy. It provided the country a springboard to
be the leaders within the region for renewables as we could
demonstrate a positive track record of investing,
developing, and operating Solar Power Plants. Further, we
look at risk-adjusted returns when evaluating projects.
While the absolute returns may be lower in countries like
Japan and Taiwan compared to South East Asia, the risk is
also lower, therefore, developed countries with lower risk
offer higher risk-adjusted returns. For PRIME, of the 303.94
MW, 49% is outside of Thailand with 25% in Cambodia, 18% in
Taiwan and 8% in Japan.
Can you tell us about your
innovative approach to renewable energy?
Necessity is a
matter of innovation. For example, in Taiwan we recently
developed a Solar Power Plant collaboration with a Shrimp
farm where we developed the entire infrastructure. This
collaboration has proven to be beneficial to the local
community by providing additional income. The DNA of PRIME
is to be adaptive and entrepreneurial and we evolve
ourselves and adapt to situations. Our subsidiary company
called PrimeX looks at technological innovations, how to
create and manage the power plant systems, and oversee
project management. We need to work efficiently and make use
of technology enhancements to facilitate our growing
workforce and pipeline of projects. In Taiwan we have over
100 small projects of 20 kWs, with 200-300 kW at each site,
and utilise an internal monitoring system that oversees
maintenance, daily yield, and performance of each
facility.
What exciting initiatives are PRIME working
on?
In June 2022, we announced a Joint Venture with the
Industrial Estate Authority of Thailand (IEAT). This JV is
to tackle Thailand's Net Zero greenhouse gas emissions
target and provide opportunities for the JV to tap into 60
industrial estates with more than 4,000 factories across
Thailand. With PrimeX we have a monitoring system to oversee
the rooftop solar power performance and to understand the
energy usage and efficiency of each machinery unit within
the factory. This can be expanded to monitor the total
energy consumption to include the multiple energy sources
and monitor the energy pathways. By utilising machine
learning with this data, we aim to become an energy
infrastructure platform for manufacturers to efficiently
manage their energy usage.
Can you explain your
business strategy for each business unit?
I feel that
every one of our business units should be efficient by
themselves, and we want each one to be able to grow. For
instance, PrimeX, we hope it will grow and list by itself in
the future, they will need to grow with or without us. We
focus on business improvement or using solar to be adaptable
to other businesses and cross different sectors.
How
does PRIME differentiate itself from other renewable energy
companies in the market?
As a relatively new player in
the market, we focus on projects as a fundamental aspect of
our growth. Throughout the past decade we have developed
institutional knowledge on the development requirements of
Solar plants both on a small scale and a larger scale which
is paramount to ensuring stable growth and financial
discipline. We recognise that our financials may look
similar to those of other companies at the moment, but we
are improving our communication with stakeholders to explain
our principles, values, and vision.
What are PRIME's
goals for the next five years?
Our strategy is for PRIME
to be a recognised global renewable power producer and
developer. We have a substantial pipeline having secured
1,800 MW PPA's in Asia with plans to expand into Indonesia
and Korea. This takes us to 2027 from which we will expand
globally and allows us to be versatile in our energy
portfolio, with solar as the core and to potentially expand
into other sources such as waste-to-energy, geothermal, wind
energy, and mini-hydro.
About PRIME
Prime Road
Power Public Company Limited ("PRIME") is Thailand's leading
renewable energy developer. The company focuses on renewable
energy projects in the Asia-Pacific
region.