Washington, D.C., Nov 16, 2021 - (ACN Newswire) - Stephen Crystal, founder and CEO of SCCG Management, announced that
they have partnered with Better Change, a Gibraltar-based organization that uses training, multi-channel content
creation, and professional services, to gaming operators who wish to implement or strengthen their tools to help keep
gaming fun for their customers by reducing the harm that at-risk players can face.
Better Change differs from other products and organizations that address gambling harm. They focus on intervention
strategies for problem gamblers, leverage operator's internal infrastructure and create external messaging for players
and regulators. They are passionate and committed to only ever bringing fresh approaches built on clinical science and
research, to problem gambling. Better Change's difference is clear in their ability to intrinsically and organically
intertwining this much needed activity into the operating infrastructures of gambling operators and the regulatory
structures of policymakers to, for the first time, achieve true, sustainable and authentic protection from gambling
harm.
Stephen Crystal, said, "The regulated gaming industry has always been at the forefront of the implementation of tools
and programs to improve education and awareness, reduce risk, and provide support where problem gaming exists. Operators
understand that this mission is essential to the long term health of the industry we have spent decades building. We
believe that companies like Better Change are a natural part of the evolution and improvement of our approaches to
problem gambling and mitigating social risk."
Victoria Reed, Founder of Better Change, said of the announcement, "Player protection is fast becoming the heart of the
gaming industry and everyone at Better Change has seen first-hand the devastation that is caused by gambling addiction.
Despite that, we certainly aren't anti-gambling. By partnering with operators and suppliers to help them raise standards
through improved compliance, innovative social responsibility strategies and the provision of robust safer gambling
tools designed to maximize player protection, we can sustain our industry and deliver clear, sustainable and progressive
results for our partners and their players. We're proud to be partnering with SCCG management to combine their
unrivalled experience in North America with our innovative and commercially minded solutions to player protection and
general regulatory affairs in the US. Together, we can prevent gambling harm."
About Better Change
Better Change exists to be the driving force for change in the gambling industry. We believe that everyone, players and
operators alike, must be able to reach their full potential, free from the grips of gambling harm.
About SCCG Management
SCCG specializes in investment in and developing worldwide brands, representation before governmental agencies for
complex regulatory matters, intellectual property, and strategic business development within international, land-based
casinos, internet gambling, gaming, esports, and entertainment markets.