Institutions embrace digital transformation in the face of increased competition
HONG KONG, Aug 30, 2021 - (ACN Newswire) - Capital market reforms are presenting opportunities for Mainland China's
securities industry, with companies that embrace fintech and digitalisation best positioned for long-term growth,
according to KPMG analysis.
The 15th annual Mainland China Securities Survey analyses the industry based on the 2020 financial statements of 137
securities companies in mainland China. The report highlights the need for the securities industry to "drive
transformation by creating a customer-oriented ecosystem with other players in the capital market." Securities companies
should focus on enhancing their wealth management capabilities by engaging in customer value mining, investment research
and precision marketing. Meanwhile, achieving effective innovation by combining new technologies with actual business
needs is one of the most important strategic issues facing industry participants. In addition, as China pursues a
national strategic goal of hitting peak carbon dioxide emissions by 2030 and for carbon neutrality by 2060,
environmental, social and governance (ESG) investment is rising up the corporate agenda and will present new
opportunities for the securities industry.
Tony Cheung, Head of Financial Services, KPMG China, says: "Fintech and digitalisation will be the core drivers of
growth for the next strategic cycle. Fintech is transforming securities companies' business models, business
architecture and operating systems. Standardising data processing and exploiting data to convert it into an asset are
becoming best practices for institutions embarking on digital transformation. For securities companies, the key is to
use financial technologies that match their actual business needs to fully deliver growth from innovation. In the
future, increased digital transformation in the securities industry will lead to greater integration of big data,
financial technology and business scenarios."
According to the report, the securities industry realised operating income of RMB 446.8 billion and net profit of
RMB154.9 billion in 2020, representing year-on-year increases of 24 percent and 30 percent, respectively. In terms of
income composition, income from all segments achieved growth in 2020. Although the proportion of income accounted for by
proprietary trading slipped by 6 percentage points to 33 percent, it remained the largest source of income for the
securities industry. Driven by the strong performance of the secondary market, net income from the brokerage segment
accounted for 29 percent, up 6 percentage points from 2019. The investment banking sector outperformed in 2020 and its
income accounted for 15 percent of the total, representing growth of 2 percentage points in its share. There was no
significant change in asset management income.
The report notes that as demand for financial services has increased due to the growing number of high-net-worth
customers, financial institutions are investing in areas such as talent and financial technology to transform the wealth
management sector. Bonn Liu, Head of Asset Management, KPMG ASPAC, says: "Brokers are actively transforming in order to
stay competitive. Most have launched wealth management platforms to drive business development and established special
committees or departments to pool resources together. Against this backdrop, securities companies are directing
investment into new business lines to provide high-net-worth individuals with comprehensive one-stop financial services.
Technology is proving to be an indispensable factor in these wealth management transformations and we are seeing that a
wide spectrum of securities companies are making good progress with this."
As more international ESG investors increase their presence in China, ESG and responsible investing is becoming
increasingly accepted. Thomas Chan, Head of Financial Services Assurance, KPMG China, says: "As China pursues its
national strategic goal of hitting peak carbon dioxide emissions by 2030 and for carbon neutrality by 2060, the
securities industry is paying increased attention to ESG development. Through green financing, green investment, green
research and environmental rights trading, securities companies are providing financial support to sustainable
enterprises that are active in clean energy, energy transition, energy saving and environmental protection. Fund
management companies are showing their commitment to sustainable development in China by creating multi-layered ESG
products, promoting green investments and most importantly, taking action themselves."
In 2021, China ushered in the 14th Five-Year Plan period. As one of the most important intermediaries in the capital
market, securities companies are certain to benefit from the reforms in capital market policies. At the same time, the
industry is expected to support the quality development of the capital market as a whole through its own quality
development.
Abby Wang, Head of Asset Management, KPMG China, concludes: "As integral players in the financial markets, securities
companies are embarking on an innovative and transformational journey that will be filled with both opportunities and
challenges, and they have shown both vitality and creativity."
Going forward, the report recommends that industry participants should focus their efforts on the following three areas:
Professionalisation: The securities industry should maintain a professional mindset. Moreover, it should accelerate its
transformation and stay competitive by enhancing its core capabilities in sponsoring, pricing and underwriting.
Steady development: Following a period of major changes that have rarely been seen over the last century, the industry
as a whole should focus on stability and compliance, as well as strengthen internal control and risk management. These
will help lay a solid foundation for sustainable development.
Intelligent innovation: The industry is embracing digital transformation, and intelligent middle platforms and ecosystem
development are also high on companies' agendas. Securities companies should focus their innovation efforts on smart
investment research, smart investment advisory and smart risk control.
About KPMG China
KPMG China is based in 28 offices across 25 cities with around 12,000 partners and staff in Beijing, Changsha, Chengdu,
Chongqing, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Ningbo, Qingdao, Shanghai, Shenyang,
Shenzhen, Suzhou, Tianjin, Wuhan, Xiamen, Xi'an, Zhengzhou, Hong Kong SAR and Macau SAR. Working collaboratively across
all these offices, KPMG China can deploy experienced professionals efficiently, wherever our client is located.
KPMG is a global network of professional independent member firms. We operate in 146 countries and territories and have
about 227,000 people in FY2020 providing Audit, Tax and Advisory services. Each KPMG firm is a legally distinct and
separate entity and describes itself as such. KPMG International Limited is a private English company limited by
guarantee. KPMG International Limited and its affiliates provide no client services.
In 1992, KPMG became the first international accounting network to be granted a joint venture licence in mainland China.
KPMG was also the first among the Big Four in mainland China to convert from a joint venture to a special general
partnership, which it did on 1 August 2012. Additionally, the Hong Kong firm can trace its origins to 1945. This early
commitment to the China market, together with an unwavering focus on quality, has been the foundation for the firm's
accumulated industry experience, and is reflected in KPMG's appointment to provide multi-disciplinary services
(including audit, tax and advisory) to some of China's most prestigious companies.