A bill that regulates the manufacture, use, sale, distribution, and promotion of vaping, as well as heated tobacco
products (HTPs) has passed its second reading in the Philippines’ House of Representatives. Following its third reading,
it will go to the Senate. According to consumer advocates, barring any undue outside influence, there the bill will be
approved into law."We hope that the Senate will also support this bill to provide millions of Filipino smokers with less harmful
alternatives to combustible cigarettes.”
Known as House Bill 9007, the proposed ‘Non-Combustible Nicotine Delivery Systems Regulation Act’ is a massive
legislative achievement for tobacco harm reduction advocates in the Philippines, says Nancy Loucas, Executive
Coordinator of the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA).
“Nearly 90,000 Filipinos die from smoking-related diseases every year. This legislation will not only save thousands of
lives, but the Philippines is now leading the way in the Asia-Pacific region with reasonable, risk proportionate
regulation which will be very effective in curbing smoking rates,” says Ms Loucas.
With international evidence putting vaping at 95% less harmful than smoking, non-combustible electronic nicotine and
non-nicotine delivery systems (ENDS/ENNDS) have been available in the Philippines for more than a decade. However, in
2019 the Government tried to ban the use of e-cigarettes, HTPs, and other smoke-free alternatives.
CAPHRA says once this proposed bill becomes law, it will also remove any remaining vestiges of influence from
foreigners. This includes raising the age to purchase to 25, and a ban on flavours other than menthol and tobacco that
was due to come into effect in May 2022.
A proposed Government ban sparked efforts by the likes of Vapers PH and Philippine E-Cigarette Industry Association (PECIA), with support from CAPHRA, to meet with House and Senate representatives on the benefits of
smoke-free alternatives. They reinforced to legislators that vaping has proved be the most effective smoking cessation
tool around the world, with the Philippines in desperate need of best practice policies to reduce the numbers smoking.
Consumer advocates in the Philippines promoted the regulation of e-cigarettes as a consumer product. They argued that
the age of majority in the Philippines is 18 - one can purchase tobacco, alcohol and get married at 18 - so the current
age to purchase of 21 was nonsensical. Supporting the minimum age for the purchase, sale and use of such products to R18
would bring vape in line with other ‘adult’ activities and privileges.
At the same time, they argued adult smokers keen to quit tobacco need reasonable access to safer alternatives and
restricted advertising should be permitted. Product safety standards were also critically important to the consumer
Clarisse Virgino, the Philippine representative of CAPHRA, is delighted that the country’s legislators have listened,
saying the prospect of more Filipinos successfully quitting smoking is of historic significance given the country’s
stubbornly high smoking rates for decades.
“The proposed Act will legitimize the market of vaporized nicotine products which means that consumers will have better
protection. We hope that the Senate will also support this bill to provide millions of Filipino smokers with less
harmful alternatives to combustible cigarettes,” says Ms Virgino.
Peter Paul Dator, President of consumer group Vapers PH and CAPHRA member, is equally pleased the country’s legislators
are acting. He says for too long the World Health Organization’s ‘cold turkey’ approach to smoking cessation has cost
thousands of lives in low-income countries with high smoking rates.
He notes that past official statistics revealed nearly a quarter of all Filipino adults smoked. This is matched by the
Philippines very low 4% smoking cessation rate - even though over three-quarters of smokers wanted or planned to quit
smoking tobacco. Very few, however, were able to do so successfully.
“It’s exciting that the country is now legitimising the most effective method we have to quit smoking. For years we’ve
tried strategies such as going ‘cold turkey’ counseling, and nicotine replacement therapy and our dismal national
smoking rate speaks for itself,” he says.
The Vapers PH president says the Senate can be confident with the quality of work and level of consumer and industry
consultation that has informed the legislation which he describes as enabling a realistic and workable regulatory
“This will undoubtedly reduce serious sickness and premature death among the 16 million cigarette smokers in the
Philippines by helping them to switch to a safer, smoke-free alternative. The House of Representatives has done very
well, and I know the Senate is equally keen to pass evidence-based legislation that helps reduce our appallingly high
smoking rates,” says Mr Dator.
Consumer groups in the Asia-Pacific region have launched a petition that urges the World Health Organisation (WHO) to
respect consumer rights ahead of the next biennial meeting of the WHO Framework Convention of Tobacco Control (WHO FCTC)
in November. Please sign and share the petition at change.org/v4v-petition
For a free digital media repository on tobacco harm reduction in Asia Pacific - including media releases, images and
graphics - please visit https://apthrmedia.org
The Coalition of Asia Pacific Tobacco Harm Advocates (CAPHRA) is a regional alliance of consumer tobacco harm reduction
advocacy organizations. Its mission is to educate, advocate and represent the right of adult alternative nicotine
consumers to access and use of products that reduce harm from tobacco use.