LAS VEGAS, NV, Apr 22, 2021 - (ACN Newswire) - Stephen Crystal, Founder of SCCG Management, announced today a joint
development effort between its client partner, LSports Data, and the American Ultimate Disc League (AUDL).
"We are very proud to have been able to introduce these two innovative companies to each other and even more proud to be
leading the sales and distribution of the data solutions that they will be co-developing. We believe that professional
ultimate and the AUDL will take off as US and international bettors discover this widely played action sport," said
Crystal.
The American Ultimate Disc League (AUDL), the world's largest professional Ultimate disc league, UltiX Technology, its
majority owned technology development company, and LSports Data, a global leader in the delivery of real time sports
data solutions proudly announce today they have entered into a strategic data distribution and co-development agreement.
The five-year agreement, signed today by Steve Hall, CEO and Commissioner of the AUDL and Dotan Lazar, CEO of LSports
Data results in LSports being designated as the "Official Data Partner of the AUDL" and grants exclusive rights to the
distribution of AUDL Official Data and enhanced betting solutions to on-line and in-person betting partners on a global
basis.
The agreement will also result in a joint development effort between LSports and UltiX to develop and deliver the
world's first predictive betting algorithms and AI designed specifically for the sport of Ultimate, set to be delivered
for the start of the 2022 AUDL season. UltiX has built proprietary statistics collection and publishing applications and
along with LSports will invest substantial engineering and product development resources to create interesting and
entertaining data sets and betting solutions for the betting industry.
"A key part of our growth strategy has been based on combining our data, technology, media and gaming assets to attract
new fans to our exciting, action packed sport," commented Steve Hall, AUDL CEO and Commissioner. "We could not have
found a better data partner to help us achieve this goal than we have with LSports. They are agile, focused, and
innovative and share our vision for the huge entertainment value of our sport around the world."
Dotan Lazar, CEO of LSports said, "LSports is known internationally for its real-time data solutions, including
pre-match and in-play odds, bet stimulations services and more. We had been looking to partner with a fresh new sports
property as we enter the North American market. With twenty-two teams, 139 live events and full control over its data
and video streaming assets, the AUDL provided us with the perfect launching pad. Our partnership with SCCG Management
will help us meet the demand for more exciting and high scoring team sports from betting partners in the US and around
the world."
The total value of the data rights being acquired and the engineering, product development, sales and support
investments being made by the AUDL, LSports, UltiX and SCCG is $3 million USD over the five-year term of the agreement.
About AUDL and Professional Ultimate
The American Ultimate Disc League (AUDL) was founded in 2012 to introduce and showcase our talented athletes and
precision play to a global audience. Ultimate is a fast, flowing and highly athletic low-contact sport that is played by
advancing a disc down a field to score by passing into the end zone. Players cannot run with the disc and play continues
until one team scores. With pinpoint passing and the unique flight of the disc, each game generates many exciting
catches and defensive plays that frequently appear on EPSN's Sports Center Top 10, Fox Sports, Bleacher Report and other
leading sports shows.
The league has 22 teams playing in the US and Canada. Each team competes in a 12-game regular season schedule, with top
teams entering a playoff round and divisional winners advancing to a final four style Championship Weekend. Our audience
enjoys our exciting, affordable, family friendly events, devour our highlights and video features on social media and
watch our full-length games on TV or streamed online.
In 2021, the AUDL Game of the Week will appear on Fox Sports each Wednesday evening and the Championship game in
Washington, DC will be featured on FS1. The Game of the Week and all regular season games will be streamed live on
AUDL.tv and will be available live through streaming and broadcast partners in Europe, the Indian subcontinent, parts of
Latin America and Oceana.
Website: https://theaudl.com
About LSports
LSports is a world-leading provider of real-time sports data, working with sports betting industry key clients since
2012. Dedicated to supplying highly effective control tools and data analysis, its mission is to consistently present
game-changing solutions for the sports betting industry.
Powered by a unique proprietary API technology, state-of-the-art sportsbook trading management services, innovative
betting stimulating services, and 24/7 comprehensive and accurate sports data feeds, LSports is the one-stop-shop for
your sportsbook data.
Website: https://www.lsports.eu
About SCCG Management
SCCG Management is a consultancy that specializes in sports betting, iGaming, sports marketing, affiliate marketing,
technology, intellectual property protection, product commercialization, esports, capital formation, M, joint ventures, casino management, and governmental and legal affairs for the casino and iGaming industry.
Website: https://sccgmanagement.com
Source; Plato Data Intelligence.