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Parrot Analytics: 2020 Global TV Demand Report Reveals Rise Of Netflix Competitors
Parrot Analytics’ GLOBAL TV DEMAND REPORT FINDS NETFLIX CAPTURED 53.5% OF WORLDWIDE DEMAND FOR DIGITAL ORIGINAL SERIES IN 2020
Netflix demand share on the decline as Disney+, Apple TV+, HBO Max and more make their mark on the industry
Los Angeles: March 16, 2021 – Netflix original series continued to capture a majority of the world’s audience demand for the full year 2020, according to Parrot Analytics’ latest Global TV Demand Report. However, in the face of new competition from the likes of Disney+, Apple TV+, and HBO Max, Netflix’s 53.5% global share of demand for digital original series was its lowest in our history, and was a 6.3 percentage point decline compared to 2019.
The main reason for this decline for Netflix was the proliferation of new streaming services. In its first full year of availability, Apple TV+ established 3.9% global demand share for digital originals, while HBO Max and Disney+ followed close behind at 3.6% each. Other niche streaming services gained a combined 8.8% of global demand share, reflecting the proliferation and growth of streaming platforms around the world.
Parrot Analytics, the leading television data analytics firm focused on gauging trends and demand for content around the world, examined the demand share for global SVOD platforms, digital original series popularity, and market-specific genre demand shares for the full year 2020 in its recently released 2020 Global Television Demand Report. The report features market-specific analyses including the United States, Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, and the United Kingdom.
Sci-fi dramas, Superhero series, and Crime dramas continued to captivate audiences worldwide. The Mandalorian dominated the digital original charts, and was the most in-demand digital original in nine of the ten countries analyzed.
Meanwhile, seven different series in three different languages accounted for the number two series in the ten markets analyzed.
“The contrast between the #1 and #2 charts also reflects a difference in strategy between Disney+ and Netflix,” noted Parrot Analytics Insights Analyst Christofer Hamilton, who authored the report. “Disney+ has been dependent more on a global blockbuster like The Mandalorian while Netflix has developed a greater number of series that can be more targeted to specific market tastes.”
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
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