Tuesday, 10 December 2019,
Avianca Airlines partners with FirstHive to better understand its customer behavior
FirstHive will work with Avianca to improve customer understanding by enabling the delivery of hyper-personalized
customer buying and flying experiences
SUNNYVALE, CA, Dec 10, 2019 - (ACN Newswire) - FirstHive today announced that it will begin deployment of its
Intelligent Customer Data Platform as part of a pilot program aimed to help Avianca Airlines improve customer behavior
understanding.
Under this initiative, Avianca Airlines bets on strengthening its competitive edge by enhancing their customer's
experience throughout every stage of their journey. During the first phase of the project, FirstHive will showcase its
customer identity creation using a range of Avianca's online and offline Customer Data Streams to create Unified
Customer Personas. FirstHive's proprietary AI/ML-powered prediction and recommendation engine will also help Avianca
surprise and delight its customers by providing hyper-personalized user experiences.
"We are excited to partner with FirstHive in this project," said Andres Waldraff, Avianca's Director of Analytics.
"FirstHive will help us map customer behavior and correlate it to their circumstance, to deliver enhanced and
personalized travel experiences throughout our journey," he added.
Aditya Bhamidipaty, FirstHive's CEO added, "Enhancing customer delight has been the cornerstone of FirstHive. We are
honored to partner with Avianca Airlines and showcase our award-winning AI/ML technology combined with our expert
customer success team to help Avianca achieve its high levels of customer experience objectives."
Banking on First Hive's 'identity engineering approach', the disruptive organisation is eyeing a 30-fold growth in the
next 30 months. Optimizing the personalized journey of millions of consumers simultaneously at the same time to
magnificently amplify ROI is what FirstHive delivers.
For further inquiries, reach out to us at marketing@firsthive.com. All trademarks and brand names mentioned are the
property of the respective owners.
About FirstHive
FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from
various sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. FirstHive is world's first CDP to
use Machine Learning for building unified customer identities and layer it with actionable campaign targeting
recommendations to deliver a disproportionate jump in Marketing ROI. FirstHive is privacy by design, GDPR compliant
product & also delivers a cross channel campaign orchestration capability on the unified customer data set.
Visitwww.firsthive.com.
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