Sir David Attenborough Launches UN Campaign to Promote Climate Action by the People
3 December 2018 - The renowned broadcaster Sir David Attenborough has announced the United Nations’ launch of a new
campaign enabling individuals the world over to unite in actions to battle climate change.
In an address to the opening session of United Nations Climate Change Conference (COP24) in Katowice, Poland, Sir David
Attenborough urged everyone to use the UN’s new ActNow.bot
, designed to give people the power and knowledge to take personal action against climate change directly on the
Facebook Messenger Platform.
Speaking for “The People’s Seat” initiative, Sir David Attenborough called it the result of new activism shaped by
people from around the world and collected through social media.
“In the last two weeks,” he said, “the world’s people have taken part in creating this address, answering polls,
creating videos and voicing their opinions.”
“They want you – the decision makers – to act now,” the British broadcaster said, addressing the politicians and
officials assembled for two weeks in this Polish mining town to negotiate next steps in monitoring and mitigating
“The people are behind you, supporting you in making tough decisions, but they are also willing to make sacrifices in
their daily lives,” Attenborough said. “To make this even easier, the UN is launching the Act Now bot. Helping people to
discover simple everyday actions that they can take, because they recognise that they too must play their part.”
The speech was preceded by a video
produced with social media content that people had posted in advance of COP24 using the hashtag #TakeYourSeat
The innovative UN campaign was created with the support of Facebook and advertising company Grey and harnesses advances
in artificial intelligence (AI) to engage people in the growing movement to take climate action.
The ActNow.bot is a fully interactive and responsive chat bot, located on the UN’s Facebook
page that suggests everyday actions – determined by the user’s interaction with the bot – that can be taken to preserve
the environment and logged on the platform to be shared with social media followers to persuade them to take action too.
The collective actions will be presented during the Secretary-General’s Climate Summit in New York in September 2019.
UN Under-Secretary-General of Global Communications Alison Smale welcomed the launch.
“Rising global temperature, record levels of greenhouse emissions, and increasing impacts of climate change require
urgent and measurable action on the part of everyone,’’ she said. “This new social media tool, a Facebook Messenger bot,
will help people learn about activities to reduce their carbon footprint, and show—and share with friends - how they are
making an impact. We all need to do things differently.”
The initiative comes as global decision makers are being asked to intensify efforts in the battle against climate change
and to agree the implementation guidelines of the landmark 2015 Paris Agreement.
All this is evolving against a backdrop of conclusive new evidence by UN Environment
which found countries need to significantly step up the necessary actions to fulfil the commitments made in Paris.
The Climate Action Bot
aims to highlight popular global commitment to reducing climate change, and to stand behind decision makers worldwide
in taking actions to preserve our environment.
to read the People’s Address delivered by Sir David Attenborough.
For more information, see the relevant Media Fact Sheet
. To help promote the campaign, see also the UN’s COP24 digital assets
, which are in the public domain.