Race A Tiger – WWF ‘Tiger Challenge’ Pits Runners Against Animal
Website allows you to compete with a tiger in the wildto raise awareness of its plight
You’ve run in marathons and enjoy keeping fit, you may have even held a record at some point in your life, but have you
ever competed against a wild animal?
Well, now you can…
The World Wide Fund for Nature has teamed up with creative agency, Hungry Boys, to produce a website that lets you race against an Amur tiger in its natural habitat.
By accessing the Run 4 Tiger ‘Tiger Challenge’ and connecting it to their chosen running app, participants can go head to head with an animal fitted with a GPS
tracker. The tiger runs an average of 20km a day. If you run further than the tiger on a given day, you win. Run a
shorter distance and you lose, paying $5 to the charity.
Entrants can monitor their performance against the big cat and other contestants by following the hashtag #Run4Tiger on Twitter and will appear on the website's ranking page.
The project has been created to raise awareness of the precarious situation the Amur tiger faces. There are only 450 of
them in existence in the wild today.
Vlad Sitnikov, creative director, Hungry Boys, says: “This is the first time in the world you can compete fairly with a
truly professional runner, the Amur tiger, and benchmark yourself against the best. But, if you lose, you need to donate
$5 to the WWF save the tiger campaign. Sound like fun? We think so."
Yury Sochnev, Head of Marketing, WWF Russia, adds: “The decline in the wild tiger population is a global issue. This is
a positive and creative way to raise awareness of their plight. It’s a win-win situation. You get to race against this
magnificent animal whilst simultaneously generating money to help protect it. It’s time to run for your life. Our tiger
is waiting for you."
Apps supported include: Nike+, MapMyRun, Strava and RunKeeper.
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