World Humanitarian Day 2013: New Global Campaign to Be Launched
Every year on August 19 we remember all those aid workers who have lost their lives while trying to help people in need.
We pay tribute to them by raising awareness of humanitarian issues and efforts to help people. This World Humanitarian
Day also marks 10 years since the United Nations headquarters in Baghdad was bombed and 22 UN and aid agency workers
were killed.
Last year, the humanitarian community reached more than one billion people globally through the ‘I Was Here’ campaign.
Our goal for 2013 is to harness this amazing worldwide expression of goodwill and do something that has never been done
before. The UN and its humanitarian partners are launching a new, ground-breaking campaign called ‘The World Needs
More…’ with the aim of turning words into real aid for real people: “We know that humanitarian needs are growing, and if
we are to meet those rising needs we must do things differently...” UN Humanitarian Chief, Valerie Amos.
See the attached PRESS KIT to see how to join in, support the campaign and make it happen.
Key Planning Dates
Friday 16 August: Web and social media campaign launch date
Monday 19 August: Commemorative and launch events around the world, including Suva, New York, Rio de Janeiro, Dubai,
Nairobi
Media Resources Available Now
· www.worldhumanitarianday.org: the teaser campaign website is already live
· Includes a campaign message from UN Secretary-General Ban Ki-moon
· And a video from Kid President (http://www.youtube.com/watch?v=B5wC1PBbuz0) - already viewed more than 225,000 times!
Media Resources Coming Soon
· From 16 August: A series of short films, including Kid President interviewing UN SG Ban Ki-moon, USG Valerie
Amos, Beyoncé, Paulo Coelho, Amitabh Bachchan
· From 19 August: Images and video from WHD events being held in more than 50 cities around the world
· Press releases on 16 August, 19 August
ENDS