28 November 2012
WACC And IFJ Launch Resource Kit To Strengthen Gender-Ethical Journalism
Promoting fair gender portrayal within media houses and the journalistic profession
The World Association for Christian Communication (WACC) and the International Federation of Journalists (IFJ) today
launch a new resource to promote gender ethical journalism.
The Learning Resource Kit for Gender-Ethical Journalism and Media House Policy is the outcome of a project launched in
July 2011 to promote fair gender portrayal within media houses and the journalistic profession.
The kit draws from the insights of media practitioners, educators and communication researchers from Africa, Asia, the
Caribbean, Europe, Latin America, North America and Pacific. It brings together practical guidelines to enhance women’s
representation in media content and encourage dialogue within media structures and self-regulatory bodies together with
civil society groups.
The editors note that “portraying gender in a fair and ethical manner will only occur when it becomes a concern for
everyone in the newsroom and beyond. Journalists, photographers, news editors, camerawomen and cameramen, cartoonists,
media employers, self-regulatory bodies, journalists’ schools, associations and unions, all have a role to play in
ensuring that media become an effective mirror of society. Civil society actors can support this process through
monitoring, dialogue and positive partnerships with media”.
The kit is organised in two books. Book 1 concentrates on conceptual issues about gender in news reporting. Book 2
presents gender-ethical thematic guidelines on reporting climate change, disaster, economic news, sexual and
reproductive health, human trafficking, peace and security, politics, and sexual violence.
The 2010 Global Media Monitoring Project revealed a global average of barely one woman in every four people was seen,
heard or read about in news stories. This is an improvement from 15 years ago when it was less than one in five.
However, the pace is slow. “We know that quality journalism is ethical journalism, and that ethical journalism includes
full and fair representation of the actions, opinions, concerns and aspirations of women around the world,” comments
WACC’s Deputy General Secretary Lavinia Mohr. She hopes that the new resource will help media decision makers, media
professionals and engaged media audiences increase the pace of change towards fair representation and portrayal of women
in reporting.
“In the past years, the lack of gender balance in news reporting has been one of IFJ's greatest concerns in upholding
journalists' ethics,” said IFJ General secretary Beth Costa.
“This resource kit responds to this. It is a unique tool for media professionals, media trainers and media employers to
reflect on the way gender is portrayed in the news and think again about the effects biased gender portrayal can have on
the public's perception of society.”
The Learning Resource Kit available in Arabic, English, French and Spanish may be downloaded free of charge at www.whomakesthenews.org and www.ifj.org.
More on the publishers
Active in media development for more than 25 years, WACC is an international ecumenical organisation with members in
more than 120 countries. WACC has coordinated the Global Media Monitoring Project which every 5 years since 1995 has
monitored the output of news journalists, reporters, presenters and announcers on radio, television and print media
worldwide from a gender equality perspective.
The IFJ, the world’s largest organisation of journalists, is eager to promote ethical journalism. In 2008 the
organization launched the Ethical Journalism Initiative (EJI) to encourage the reconciliation of media professionals
with their mission to provide the public with fair, unbiased, well documented news reporting, with a particular focus on
fighting against stereotypes and providing fair gender portrayal in news content.
Sharon Bhagwan-Rolls, Executive Director: FemLINKPacific (www.femlinkpacific.org.fj)
ENDS