August 9, 2011
Phuket Arrivals Forecast to Top Four Million in 2011
PHUKET, THAILAND – With tourism numbers surging, Phuket Airport is expecting a record four million passenger arrivals
According to data released today in C9 Hotelworks’ Phuket Hotel Market Update, arrivals to Asia’s leading resort destination in the first half of the year increased 20% over the same period in
Download the full report here
Numbers are straining the handling capacity of the airport with Airports of Thailand expecting 7.95 million passengers
(including domestic passengers) this year, which will exceed the stated capacity by 22%. A USD164 million expansion plan
that will increase handling to 12.5 million by 2014 will only start construction next year and tourism operators are
increasingly concerned over mounting delays for travellers.
The island's top five tourism source markets (in order) to date for 2011 are China, Russia, Australia, South Korea and
A leading indicator in the cyclical development was shown in 2010 when charter flights hit their highest ever level.
This equated to a 153% increase in year-on-year growth.
As guest demographics evolve, the Patong area which accounts for 35% of the 43,571 accommodation rooms on the island,
produced an occupancy rate of 82% in H1 2011, with China and Russia now taking a quarter share of the market.
“First half trading by volume markets saw a surge in Phuket’s average occupancy across all hotel tiers to 73%. Key
market metric RevPAR (revenue per available room) moved up to its highest level since the global financial crises in
2008,” C9 Hotelwork’s Managing Director Bill Barnett said.
“As long as the infrastructure keeps pace with the increased numbers of tourists and expansion of
hotels and faculties are well planned and implemented, hotels will be able to properly manage their room rates in line
with the supply and demand dynamics.”
The report shows investment into Phuket’s hospitality sector has strong positive business sentiment with a supply
pipeline for the island of 6,968 rooms. This will see an increase of 16% by the end of 2014.
Looking towards the future Mr Barnett added: “Increasingly the number of existing hotels will face the necessity to
upgrade, rebrand or downgrade market position. While transaction activity is expected to remain active.
“In this business, either you move forward or go backward, there is no standing still.”
About C9 Hotelworks
C9 Hotelworks is hospitality consulting firm based in Phuket, Thailand and led by Managing Director Bill Barnett. With
26 years of experience in Asia Pacific, he is a leading specialist on hotel and property development issues. He is a
columnist with a number of leading newspapers, including the Phuket Gazette and The Nation and has appeared on CNBC, the
BBC and CNN. His popular blog www.thephuketinsider.com
is the authoritative source of all Phuket hotel tourism and real estate issues and trends. More information on the
company can be found at www.c9hotelworks.com