Kiwi Celebrities Reveal Why There’s Nothing Like Illawarra

Kiwi Celebrities Reveal Why There’s Nothing Like Illawarra

The Illawarra region on the South Coast of New South Walesof NSW could be in for an influx of Kiwi tourists after being featured in a new travel series showcasing some of Australia’s best kept holiday secrets. ts, due to start airing in New Zealand later this month.

Tourism Australia has teamed up Imagination Television, the makers of Masterchef New ZealandMasterchef New Zealand and Animal RescueAnimal Rescue, to create a ten episode television series called My Kind of Place - AustraliaMy Kind of Place - Australia, which goes to air on Television New Zealand’s TV1 from Saturday 16 July 2011 in the primetime slot of 7.30pm.11.

The new series features a diverse range of Australian holiday experiences through the eyes of well-known Kiwi celebrities who will each showcase ‘their kind of place’. Each week a different celebrity host will journey beyond the traditional gateways and inspire New Zealanders to delve a little deeper into their number one holiday destination – Australia.

In the first episode, fFormer New Zealand All Black starss, Josh Kronfeld and Frank Bunce, will recall their take viewers to Illawarra for the ‘ultimate mancation’ own holiday memories of Illawarra, in the first episode. During the where they ir vtake on aisit, Josh and Frank get to enjoy a range of exhilarating holiday experiences, including touring the region on the ground in Ferraris and Harleys, on water in the surf breaks of ‘The Farm’ on the ground and iand from the airn the air in Ferrari sports cars, Harley Davidson motorbikes and even in a traditional bi-plane.

Tourism Australia New Zealand General Manager, Jenny Aitken Managing Director Andrew McEvoy said showing Kiwis amazing Aussie experiences through the eyes of their favourite celebrity hosts, which range from well known actors and actresses to sports stars and broadcast personalities, delivers on Tourism Australia’s successful advocacy strategy. will inspire New Zealanders to venture beyond the traditional gateways and try something new when they next holiday across the Tasman.

“With just over a million Kiwis visiting Australia each year and 92 per cent returning for more of their favourite holiday destination, My Kind of PlaceMy Kind of Place goes a long way to satisfying this appetite for Aussie experiences that are unique, authentic and accessible,”. Getting well known New Zealanders like Josh Kronfeld and Frank Bunce to share why there is nothing like an Australian holiday will hopefully encourage more Kiwis to explore regional Australia and stay a little longer,” Mr McEvoy saidMs Aitken said.

Other New Zealand presenters in the series include respected broadcaster Judy Bailey, actresses Lisa Chappell , and Robyn Malcolm and MasterChef New ZealandMasterChef New Zealand judge, Josh Emett.

The 30 minute episodes will be broadcast during prime time to an estimated audience of up to 800,00 viewers; 225,000 of whom are aged between 25 and 64 years, which is Tourism Australia’s target market for New Zealand.

“My Kind of Place “My Kind of Place will engage with our best prospect audience - sophisticated leisure travellers between 25 and 64 years, with no dependents and a propensity to travel beyond Australia’s East Coast gateways. Each experience captures the essence of key Tourism Australia messages around nature, adventure, coastal journeys, food and wine, all of which resonate strongly with the New Zealand audience,” Mr McEvoy said.Ms Aitken said.

The series will incorporate Tourism Australia’s global brand campaign message, There’s Nothing like AustraliaThere’s Nothing like Australia, encouraging viewers to visit Australia.com where they will find dedicated content about each region featured, and details of how to make a booking with series partner Air New Zealand and Air New Zealand Holidays. .

In creating the series, Tourism Australia has engaged industry participation by working with Tourism NSW and New Zealand’s national airline, Air New Zealand.

The shows will also be promoted using TVNZ’s website and Tourism Australia’s social media channels such as Facebook and YouTube. My Kind of Place My Kind of Place will air on TVNZ from 16 July 2011 until 17 September, the key booking time for New Zealanders to Australia.

New Zealand is Australia’s largest inbound market for visitor arrivals. 1,161,800 Kiwis visited Australia during 2010 (up 5% on 2009), spending more than $2 billion. Tourism Australia believes that the New Zealand market has the potential to grow to between $3.4 billion and $4.2 billion in total expenditure by 2020.
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