Lights out in Western Pacific as Earth Hour heads for record

Lights out in Western Pacific as Earth Hour heads for record

MEDIA RELEASE: 14:15 GMT, 26 March
Lights out in Western Pacific as Earth Hour heads for record year

Sydney, Australia: Lights being turned off in homes, businesses and public buildings in Fiji and New Zealand at 8:30 PM local time marked the commencement of Earth Hour 2011, with widespread endorsement of the message that the world and its environment need commitments for action going “beyond the hour”.

By the time the event ends in 24 hours later in the Cook Islands, hundreds of millions of people in thousands of cities, towns and communities in a record 134 countries on all continents are expected to have participated.

In Fiji, lights will be turned off but not television sets as the island nation gets set to face off against Kenya in the all important Hong Kong Rugby Sevens. At Davis Station, Antarctica, the lights will go off - but not the heating - as scientists settle in for a candlelit dinner.

In some countries, national, regional and especially municipal leaders took major roles in organising Earth Hour activities. In Swaziland, the driving force behind Earth Hour will be 15 year old Nathi Mzileni. UN Secretary General Ban Ki-moon urged all to “use 60 minutes of darkness to help the world see the light”.

Earth Hour has dominated as a topic on social networking channels over recent days with Australian international model Miranda Kerr “hijacking” the Myspace homepage for Earth Hour. The core Earth Hour accounts have garnered more than half a million Facebook fans and nearly 50,000 followers on Twitter, with many more following country specific accounts supporting the cause. YouTube also displayed a customised doodle across the site for Earth Hour, while a light switch appearing above each video allows users to darken the YouTube host page.

The world of show business and the world of sport also got behind the event, with leading stars in many countries taking part in Earth Hour events. Leading sports institutions lending their support included the world’s largest football club, Real Madrid, London’s Olympic organising body and the European football federation UEFA. London’s 02 Arena joins a host of prominent sporting venues taking part in Earth Hour, including Chicago’s Wrigley Fields, and the Water Cube and Birds Nest in Beijing.

“The list of official participants always falls short of the real levels of participation,” Earth Hour co-founder and executive director Andy Ridley said from the top of the Sydney Harbour Bridge soon after the lights faded in the city where Earth Hour was born.

“We always find out after the event that Earth Hour has been observed in countries that have never contacted us, cities we would never have expected and places we haven’t heard of.

“We treasure this - it is symbolic of the growing recognition that we all need to act to restore the harmony between humanity and its environment and we all can act.”

Wet conditions failed to dampen the enthusiasm for Earth Hour celebrations in New Zealand - although the event was also tinged with sadness as participants recalled the former key role of the city of Christchurch, devastated by an earthquake last month.

In the capital, Wellington's Mayor Celia Wade Brown switched off lights for the Earth Hour event at the Carter Observatory. Speaking at the event, WWF-New Zealand Executive Director Chris Howe emphasized the collective power of the Earth Hour global movement: "When we take small actions as part of a global community, we can make a big difference and create a future where people live in harmony with nature," he said.

In Auckland, the Sky Tower - the tallest free standing structure in the southern hemisphere - switched off lights, Hamilton's Earth Hour revellers braved thunder and lightning to attend Earth Hour 'lights out' events at restaurants and bars, and people in Alexandra enjoyed music by candlelight in Centennial Park.

Beyond the hour activities for Earth Hour have been most comprehensively embraced in Tauranga, a coastal city south of Auckland, with 41 businesses and organisations committing themselves to environmental action, including students planting 1000 trees along the expressway and the Port of Tauranga pledging to cut energy use.

Started in Australia, embraced by the world

Australia’s participation in Earth Hour begins as the light dims on one of the world’s most noted dual landmarks - the coat-hanger and sails combination of the Sydney Harbour Bridge and the Sydney Opera House.

The cascade of commitments for beyond the hour activities went well beyond Australia’s largest city and ranged from a commitment from Prime Minister Julia Gillard to do all she could to secure a price on carbon to combat climate change causing emissions to new bikeways and LED lights for parks and streets. WWF-Australia and partners introduced the innovation of Earth Hour awards for outstanding contributions to the environment, an initiative that may be rolled out around the world for future Earth Hours.

Fifteen year old Parrys Raines has convinced her Woollongong school to install water filling stations and provide each student and teacher with a reusable stainless steel drinking bottle to reduce plastic bottle waste.

Clouds unfortunately curtailed a planned Sydney Observatory stargazing event. But tiny Gingin in Western Australia, population 536 in the last census, and Alice Springs near the very centre of the world’s only continent-sized nation took advantage of the darkened skies to appreciate the heavens.

“Earth Hour is a wonderful example of Australian creativity and confidence at its best,” Australian Prime Minister Gillard noted.

Sympathy for Japan disaster

The Australian Earth Hour, along with many others, commenced with a minute’s silence for the victims of the catastrophic earthquake and tsunami in Japan earlier this month. Earth Hour events in some countries included fund raising to assist earthquake and tsunami victims.

In Japan itself, a small Earth Hour team demonstrated the resilience and resourcefulness shown by the country since the dual disaster by putting their emphasis on promoting 20 ways for Japanese people and businesses to save energy as a practical way to provide assistance to devastated areas.

The lights were turned off out on the Tokyo and Kyoto Towers and the castle and peace memorial in Hiroshima.

“We have had to cancel many of our planned events for Earth Hour,” said WWF-Japan CEO Takamasa Higuchi. “What we would like to say is how grateful we are for the many gestures of help offered to our nation in this time of great tragedy.”

“Despite the cruel situation a Japanese-Style Inn in the most devastated area has decided to participate in Earth Hour. Many evacuated people who lost their families and homes because of the tsunami are staying in the inn. They do not have electricity, of course, so they cannot switch off but will pray for the victims.”

Phillipines claims record for community participation

The League of Cities and League of Municipalities ensured an overwhelming turn-out for Earth Hour in the Philippines by signing up 1661 cities and communities for the event After a minute’s silence for Japan and the planet, acoustic performances provided low-carbon entertainment at the switch-off event.

The Department of Energy Secretary Rene D. Almendras lit the official candle outside the Mall of Asia at Pasay City followed by the vice president of The Philippine’s Climate Change Commission. A long line of government and company representatives, celebrities, regional representatives and students then lit their candles from the official candle and recited their pledges for beyond the hour actions for the environment.

Other pledges flooded in from the municipalities. Mataki City announced a ban on plastic shopping bags and plans to promote the use of locally handcrafted bags. One benefit anticipated from such an initiative is a reduction in flooding as rom a reduction by be a reduction in In Batangas in Southwestern Luzon, Gabriel Magpantay will try to prevent the destruction of reefs for materials for seawall construction, partly through suggesting that local government designate the reefs as marine sanctuaries.

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Notes to editors
Earth Hour 2011 will take place at 8.30pm, Saturday, 26 March, 2011.

For images and video: www.earthhour.org/media
Further information: www.earthhour.org www.earthhour.org/beyondthehour

About Earth Hour
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 PM to show their support for environmentally sustainable action. The event began in Sydney in 2007, through a partnership between WWF Australia, Leo Burnett and Fairfax Media, when 2 million people in one city switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and territories and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.
About WWF
WWF is one of the world's largest and most experienced independent conservation organizations, with over 5 million supporters and a global Network active in more than 100 countries. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

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