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Pakistani star to donate concert proceeds to flood relief

International pop star and Bollywood singer Atif Aslam begins his first Australasian tour at Auckland’s Logan Campbell Centre on January 21. The Pakistani award-winning artist will donate ticket profits from the concert to support Oxfam’s work with survivors of last year’s devastating floods, which have affected over 20 million people.

Aslam has seen first hand the destruction the floods have had on his home land. He travelled to the worst affected areas and helped hand out food, supplies and aid to the victims. He was so moved by the sights that he released a song encouraging fans to support survivors in any way possible.

The singer and actor comes fresh from performing to sell out crowds in the US, Amsterdam and Dubai. He has nearly finished a new album that features collaborations with Guns N' Roses, Lanny Cordola, Slash and many other international artists.

Event Director, Omar Liaqat, is the man responsible for bringing the international sensation to this part of the world and says that this is a very special occasion: “We are fortunate to have such an icon to visit us in New Zealand for this show. His fans will come from as far as Christchurch. Atif Aslam is the biggest pop rock icon of the Asian subcontinent.

“One of the reasons for attracting such a huge act is that he will inspire youth here in New Zealand to help the youth of less fortunate areas, such of those in Pakistan,” said Liaqat.

“This event is focusing on the devastated region of Pakistan. It will raise awareness. The best part of this concert will be that profits from tickets sold will go directly to Oxfam New Zealand to allow them to continue their work in Pakistan.”

Oxfam is helping over 1.8 million people throughout Pakistan. The response includes evacuating people from devastated homes, distributing hot food and shelter kits, providing families with clean water and building emergency toilets to help prevent the spread of disease.

ENDS

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