All Parties Side with Israel in Conflict

All Parties Side with Israel in Israeli/Palestinian Conflict After Watching Video

-- After viewing Israeli and Palestinian Spokesmen viewers increase blame on Palestinians for this week’s escalating Israeli/Palestinian conflict --

Flemington, NJ, December 30, 2008 – A new national study conducted among 309 self-declared Democrats, Republicans and Independents asked participants to view a video clip which outlined the Israeli/Palestinian conflict that has escalated in the past week. The video clip displayed both opposing sides’ perspective on the situation and each of their justifications for the attacks. The study revealed that after watching the video, all political parties significantly increased their support for Israel while holding Palestine mostly responsible for the ongoing attacks.

The study was conducted by HCD Research on December 29 to obtain Americans’ perceptions of the recent situation in Israel and Palestine involving the attacks on one another’s countries. To view believability curves and detailed results go to: www.mediacurves.com.

Before viewing the video clip of the two opposing sides, Americans, especially Democrats, were split on who should be held mostly responsible for the recent attacks in Israel and Palestine. Before watching the video, 12% blamed Israel and 33% blamed Palestine. After watching the video, 11% blamed Israel, over half (53%) blamed Palestine; an increase of 20% of those siding with Israel.

When asked if the U.S. should intervene in this situation, the majority (64%) said no while only 13% said yes (24% weren’t sure). The small percentage who responded yes thought that if the US were to intervene, it should be politically and economically rather than militarily.

Among the findings:

“Who do you think is mostly responsible for the Israeli/Palestinian attacks that started this past week?”

“Do you think that the US should intervene in this situation?”

While viewing the video clip, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also post-viewing questions.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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