Obama’s Speech Leaves Viewers Unconvinced

Obama’s Speech on the Economic Recovery Plan Leaves Viewers Unconvinced

-- Americans think it will take at least 4 years to create 2.5 million jobs --

Flemington, NJ, November 24, 2008 – A new national study conducted among 310 Americans revealed that after watching President-elect Barack Obama’s November 24 speech on his proposed economic recovery plan, Americans are not confident that the plan’s job creation goals will be met in 2 years. Democrats were more confident in the plan than Republicans and Independents, yet overall, respondents felt that it would take at least 4 years to create the 2.5 million jobs that Obama is hoping to achieve by 2011.

The study was conducted by HCD Research on November 24 to obtain Americans’ perceptions of President-elect, Barack Obama, and the goals set forth in his economic recovery plan speech on November 24, 2008. To view agreement curves and detailed results go to: www.mediacurves.com.

Respondents were split down the middle when asked how confident they were in the plan that Obama outlined in his speech. While watching the speech, most viewers felt inspiration (40%) closely followed by skepticism (35%).

Among the findings:

President-elect Barack Obama has recently proposed an economic recovery plan that will work towards creating 2.5 million jobs over the next 2 years. Please indicate how long you think it will be before the goal to create 2.5 million jobs will be met.

Total Democrats Republicans Independents
Less than 1 year 1% 2% 1% 0%
1 year 4% 4% 6% 3%
2 years 21% 33% 20% 14%
3 years 23% 24% 26% 19%
4+ years 36% 23% 33% 50%
Not sure 15% 14% 15% 15%

Which of the following emotions did you feel the most while viewing #a video clip of Obama’s November 24 speech on the economic recovery plan#?
Total Democrats Republicans Independents
Anger 2% 0% 3% 3%
Inspiration 40% 58% 40% 26%
Sadness 5% 1% 7% 5%
Skepticism 35% 11% 33% 57%
Confusion 1% 0% 2% 2%
Disturbing 2% 4% 1% 3%
Embarrassment 0% 0% 0% 0%
Pride 9% 18% 9% 3%
Happiness 5% 8% 5% 2%

While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also post-viewing questions.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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