Scoop has an Ethical Paywall
Dems And Independents Say Rev. Wright Is Sincere
Democrats and Independents Say Reverend Wright is Sincere, Republicans Disagree
Flemington, NJ, April 28, 2008 - Results from new national study among 618 self-reported Democrats, Republicans and independents, revealed that while a majority of Democrats and independents reported that Reverend Wright was sincere after viewing his comments, Republicans disagreed with their assessment.
The study was conducted by HCD Research today, to obtain Americans' perceptions of video segments from a speech given by Reverend Jeremiah Wright, Barack Obama's former pastor, at the National Press Club this morning.
While viewing segments of the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were asked pre- and post-viewing questions regarding their support for Barack Obama.
To view detailed results and agreement curves, go to: www.mediacurves.com
Among the study findings:
* 57% of independents and 60% of Democrats reported that Reverend Wright was either "Very Sincere" or "Sincere" after viewing segments from his speech, compared to 31% of Republicans who reported that he was either "Very Sincere" or "Sincere".
* 60% of Independents and 58% of Democrats indicated that they disagreed with Reverend Wright's perceptions of America, compared to 80% of Republicans who reported that they disagreed with his perceptions of America.
* 69% of Republicans indicated
that they felt "Irritated" while viewing Rev. Wright's
speech
The Media Curves web site provides the media and
general public with a venue to view Americans' perceptions
of popular and controversial media events and
advertisements.
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net
Global Strategic Communications Council: COP29 Curtain Raiser - COP29 Expectations
UNFPA: UNFPA Calls On The Global Community To Stand With Women And Youth In Afghanistan
Climate Action Network: CAN Reaction To US Elections Outcome
UN News: Early Warning Systems Critical As World Marks Tsunami Awareness Day
ITUC: ILO Governing Body Recognises Palestine As A State
Burness: At COP16, Indigenous Peoples & Local Communities Await Final Word On Decisions Impacting World’s Most Biodiverse Regions