Land Rover watches the earth
Earthwatch, the international environmental charity, has become Land Rover’s fifth Global Sponsorship Partner. Land
Rover will assist Earthwatch’s activities in working to conserve endangered species and their habitats by engaging
people worldwide in scientific field research and education.
The sponsorship forms part of Land Rover’s sustainable development policy, which outlines the company’s commitment to
developing the business responsibly and ensuring sound environmental practice in all Land Rover activities.
Land Rover’s first act in support of Earthwatch has been to supply a Defender for work in the Samburu, Kenya. This
vehicle is currently contributing to a number of projects, including surveying Grevy’s Zebras on community lands and
within the Lewa Conservancy, as well as an in depth study into conflict between carnivores and livestock for limited
water resources.
Nigel Winser, Executive Director of Earthwatch (Europe) said: “The vehicles that Land Rover provide will support the
programmes where off-road capabilities are required. This will improve the quality and safety of the field research we
undertake to understand, manage and conserve the natural resources of the world in a sustainable manner. I know these
Land Rovers will be welcomed by our local scientists and the communities with whom we work.”
Land Rover has pioneered responsible off-roading through its ‘Fragile Earth’ policy for many years and currently works
with four other sponsorship partners; Royal
Geographical Society (RGS), China Exploration and Research Society (CERS), Born Free and Biosphere Expeditions. Land
Rover supplies a quarter of the global aid agency market and the vehicles are utilised by emergency services, police,
ambulance and mountain rescue teams across the country and worldwide.
Land Rover’s sponsorship programmes form part of an integrated approach towards sustainability. Land Rover engineers are
at the forefront of Ford’s programme to develop technologies that will reduce emissions and improve fuel economy.
Land Rover UK has also introduced the world’s biggest consumer carbon dioxide offset programme, which offsets all of the
CO2 generated by Land Rover's manufacturing operations and the first 45,000 miles of vehicle use by its UK customers.
Climate Care, a highly respected offset provider, runs it. The ultimate goal is CO2 neutrality with investments being
made in renewable energy projects such as wind and hydro, technology change and energy efficiency.
ENDS