Positioning the Debate on Energy, Global Warming

May 09, 2007
Press Release**

Positioning the Debate on Energy and Global Warming
Dramatic Transformation in Energy, Global Warming Debate: Memo on Message and Positioning

Al Quinlan, Stan Greenberg, John Podesta

The public debate over energy and global warming has undergone a dramatic transformation over the past few years. While these issues have lacked both salience and urgency in the past, public opinion has swung soundly behind progressives. Americans see the United States slipping behind the rest of the world on energy and global warming and want action now.

Research released earlier this week by Greenberg Quinlan Rosner for the Center for American Progress demonstrates the extent to which people are ready for public officials to undertake aggressive efforts to make America energy independent and combat global warming. Based on that research, Al Quinlan, Stan Greenberg, and the Center for American Progress's John Podesta have written a critical memo for progressives on the most compelling messages and themes to use when talking about these issues.

Download the messaging memo from our website

Other Key Findings

Related Links

* Messaging must be inspirational and build off the strong belief that America can do anything once we make the commitment.
* Freedom, independence, and self sufficiency are the most important objectives in an energy plan.
* We should take the offensive, not defensive, in the economic debate and advance a message that production of clean, alternative energy will help to restore America as a leader in the world economy, create future jobs, higher incomes, and put us back in the forefront of world economic advancement.

* Americans Feel New Urgency On Energy Independence and Global Warming
* A New Energy Future: The Role of Energy in the 2006 Election
* Clean Energy: Key to America's Future Economy
* Greenberg Quinlan Rosner surveys on energy and the environment

ENDS

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