Lexar NZ Launches First 512GB Pro 3500x CFast 2.0 Card

News release

Lexar Launches Industry-Leading Capacity with 512GB Professional 3500x CFast 2.0 Card

Doubled Capacity Allows Cinematographers, Filmmakers, and Content Creators to Capture Highest-Quality 4K Video and Beyond

SYDNEY, 31 January 2017 – Lexar has doubled capacity for the Lexar® Professional 3500x CFast™ 2.0 memory card, providing the capacity and speed thresholds needed for cinematographers, filmmakers, and content creators to capture the highest-quality 4K and ProRes video and RAW photos. The new 512GB capacity card is designed to address the exacting demands of today’s top content innovators. The Lexar Professional 3600x CFast 2.0 card line, specifically optimised for ARRI® cameras2, will also double in capacity to 512GB in the first half of 2017.

Key Messages:
· 512GB Lexar Professional 3500x CFast 2.0 card provides read transfer speeds up to 525MB/s and write speeds up to 445MB/s1
· Captures highest-quality 4K video and beyond with next-generation, cinema-grade video cameras
· Provides high-speed file transfer that dramatically accelerates workflow
· Also coming soon, 512GB Lexar Professional 3600x CFast 2.0 card optimised for ARRI® cameras2

Multimedia Elements:
· Lexar Image Gallery
· Lexar Professional 3500x CFast 2.0 Supporting Product Information

Micron Consumer Products Group Marketing Manager APAC Mathew Luu said, “As professional imaging technology continues to advance, it’s crucial that memory storage formats keep pace with ever-evolving data needs. When shooting 200 FPS on a high-end, production-level camera, it’s easy to fill up an entire 256GB card with content in just 17 minutes.3 Comparatively, the new Professional 512GB 3500x CFast 2.0 card can capture up to more than twice that time. It’s essential that professional content creators shooting in bandwidth-heavy applications such as RAW, 4K, burst-mode, time-lapse, and beyond have access to increasingly higher capacities and faster transfer speeds like those offered by the new 512GB Professional 3500x CFast 2.0 card.”

The 512GB Professional 3500x CFast 2.0 card provides write speeds up to 445MB/s, for professionals to capture lots of footage and keep shooting. From the first take through to post-production, content innovators will have the speed and space needed to capture the highest cinema-quality video for their next masterpiece and quickly power through post-production with read transfer speeds up to 525MB/s.1

The Lexar Professional 3500x CFast 2.0 card includes a lifetime copy of Image Rescue® software to recover most photo and select video files, even if they’ve been erased or the card has been corrupted.4 The card is also backed by expert technical support and a limited lifetime warranty. The new card capacity will be available in Q1 of 2017 with an RRP of AUD$2,549.95 and NZD $2,599.95.

The Lexar Professional 3500x CFast 2.0 card line is also available in 32GB, 64GB, 128GB, and 256GB capacities. In addition, the Professional 3600x CFast 2.0 card line is available in 128GB and 256GB capacities.

All Lexar products undergo extensive testing in the Lexar Quality Labs to validate performance, quality, compatibility, and reliability with more than 1,200 digital devices.

To determine which CFast card is compatible with your preferred camera, please visit www.lexar.com/cfastcompatibility.

For more information about Lexar products, visit www.lexar.com

1Up to 525MB/s read transfer, write speeds lower. Speeds based on internal testing. Actual performance may vary. x=150KB/s.
2For a complete list of compatible cameras, go to www.lexar.com/cfastcompatibility
3Based on 256GB capacity shooting 2K @200fps. Actual minutes will vary depending on camera/device model, format resolution and compression, usable capacity, and bundled software.
4Image or other data recovery is not 100% guaranteed
Actual usable memory capacity may vary. 1GB equals 1 billion bytes.

Limited lifetime warranty is limited to 10 years from purchase in Germany

Ends

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About Lexar
Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary of Micron Technology, Inc., one of the largest memory manufacturers in the world. Lexar products include industry-leading memory cards for photography and video, card readers, storage drives, high-performance USB flash drives, and memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.

Lexar Australia is based in North Sydney and provides full sales, marketing, product and service support for Australia, New Zealand, and the Asia Pacific region.

About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

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