Research First and the Public Relations Institute of New Zealand sign three year partnership
Leading research agency, Research First, is the principal research partner for PRINZ, New Zealand’s industry
organisation for professionals working in public relations and communication management.
A three-year agreement will see Research First providing industry data and insights via the ‘Research First PRINZ
quarterly insight’ from 2016.
For a number of years a biennial ‘Trends Survey’ was undertaken by Perceptive Research, which ended after the latest 2014 survey.
The Research First PRINZ quarterly insight will continue to gather important industry data such as gender, age,
remuneration, and type of work undertaken. It will then provide insight into a topical issue for the industry which, in
2016, will be based around education, leadership and reporting lines, measurement and evaluation and continuing
professional development.
The survey questionnaire will be exclusive to PRINZ members enabling reporting and use of data to be based on the views
of PRINZ members.
ENDS