Apple Brings Innovation Back to Television with The All-New Apple TV
The App Store, Apple TV Remote & tvOS are Coming to Your Lounge Room
SAN FRANCISCO — 9 September, 2015 — Apple® today announced the all-new Apple TV®, bringing a revolutionary experience to
the lounge room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch
it.
The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an
intuitive and fun user interface using the Apple TV Remote. Apple TV runs the all-new tvOS™ operating system, based on
Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and
deliver them directly to users through the new Apple TV App Store™.
“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same
excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps
make the TV experience even more compelling for viewers and we think apps represent the future of TV.”
The Apple TV remote dramatically simplifies how you select, scroll and navigate through your favourite content while
bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate
movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the
TV screen is on the other side of the room. Developers can take advantage of the built-in accelerometer and gyroscope,
and the touch surface on the Apple TV Remote to create games and other app experiences that have never been seen on TV
before.
tvOS is the new operating system for Apple TV, and the tvOS SDK provides tools and APIs for developers to create amazing
experiences for the lounge room the same way they created a global app phenomenon for iPhone® and iPad®. The new, more
powerful Apple TV features the Apple-designed A8 chip for even better performance so developers can build engaging games
and custom content apps for the TV. tvOS supports key iOS technologies including Metal™, for detailed graphics, complex
visual effects and Game Center, to play and share games with friends.
Pricing & Availability
The New Apple TV is coming soon. A new Xcode® beta is available for developers today that includes the tvOS SDK at developer.apple.com/xcode/downloads. Developers can request an Apple TV developer kit at developer.apple.com/tvos/.
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS —
provide seamless experiences across all Apple devices and empower people with breakthrough services including the App
Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth,
and to leaving the world better than we found it.