All-New Adobe Social Now Supports Flickr, Foursquare, Instagram and LinkedIn
Powerful New Predictive Publishing Capability Now Available
Jul. 18, 2013—Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of the all-new Adobe Social, which now
features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing
capabilities, a mobile user interface, streamlined reporting, and new collaborative features. Adobe Social is the first
solution specifically designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing
capabilities from any device. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social
marketing across their organisations, listen and respond to customer conversations, and connect the dots between social
interactions and business results.
The announcement was made during the 2013 Adobe Digital Marketing Symposium in Singapore; a Symposium was also held in
Sydney, Australia, on Tuesday.
“Today’s social marketers are challenged to validate their social spend,” said Bill Ingram, vice president of product
management, Digital Marketing, Adobe. “Adobe Social makes it easy to measure business impact from social campaigns and
use that data to optimise strategy in a highly visual format.”
Adobe’s senior vice president and general manager, Digital Marketing, Brad Rencher, is travelling in Asia this week to
attend the Symposiums in Sydney and Singapore.
“Over 1,800 marketers from across the Asia Pacific region registered for the Symposiums in Sydney and Singapore and I’ve
been impressed by the growth and speed with which digital is being adopted in this region. Marketers and business here
recognise that digital is fundamental to their continued growth and success.”
New Social Platforms Supported
On a daily basis, social marketers attempt to listen to the vast amounts of available social data, use that data to
publish compelling content and then create better digital experiences for their audience. At the same time, they look to
foster two-way conversations with customers and prospects to nurture these relationships. And they need to do all of
this across an ever-growing number of social platforms.
With that in mind, Adobe Social is now integrated with Flickr, Foursquare and Instagram, which complement existing
integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube, and many more to offer the most comprehensive
understanding of social conversations, consumer behavior, and real-time trends. The addition of Foursquare is unique as
Adobe Social is the first to capitalise on the social network’s exclusive partnership with leading data provider, Gnip,
to leverage the full fire hoseof Foursquare’s check-in data. Access to local-mobile data will help social marketers
understand the movement in customer check-ins, the competitive landscape, and how localised marketing initiatives align
with specific venue check-in data. .
Adobe Social is also adding the ability to publish content to and analyse metrics associated with LinkedIn Company Pages
and Groups, features that will support relationship-building on this critical professional network. The addition of
these new platforms increases Adobe’s consumer touch-points, enabling social marketers to scale across the enterprise
and build a more complete understanding of the consumer.
“Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through
online listening, conversation and community,” said Adam Broitman, vice president, Global Digital Marketing, Mastercard.
“Now that’s priceless.”
Predictive Publishing Predicts Social Content Performance
Adobe also made available today a powerful new predictive publishing capability for Adobe® Social, which predicts social
engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will
perform. The new predictive publishing feature in Adobe Social helps social teams deliver content that will best
resonate with their audience. And because the solution learns as it goes, it continually refines recommendations and
gets smarter with each action.
New Adobe Marketing Cloud Interface
Utilising the new unified Adobe Marketing Cloud interface, now available for Adobe Social, marketers and their teams can
now surface valuable insights and collaborate more effectively. This collaboration extends not only across their own
company but across distributed external teams as well—improving workflows, streamlining marketing activities, and
maximising ROI. With the new single sign-on feature, customers can directly access Adobe Marketing Cloud solutions from
within one unified interface, and the new social feed will deliver relevant internal content and insights shareable
across Adobe Marketing Cloud solutions.
Availability
Adobe Social is available immediately. Visit http://www.adobe.com/solutions/social-marketing.html for more details.
Flickr, Foursquare and Instagram functionality is available immediately. LinkedIn integration is currently in limited
beta with general availability expected later this year.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It
includes a complete set of analytics, social, advertising, targeting and web experience management solutions and a
social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get
from data to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.au
ENDS