PRESS RELEASE
Getty Images Visualises Trending Topics with Social-Driven Innovation
The Feed by Getty Images automates its award-winning imagery onto social networks and emerging platforms
Sydney—15 January, 2012—Getty Images, announced today the launch of The Feed by Getty Images, an innovative use of the Getty Images’ Connect API applied to social media platforms. This powerful, new software
integration showcases Getty Images’ broad range of content based on trending topics and conversation for
up-to-the-minute news, sport and entertainment imagery.
Leveraging Twitter’s API to determine social trending topics, The Feed searches Getty Images using the Connect API,
matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels
and website. On Getty Images’ Facebook profile, up-to-the-minute themed timelines have been created using The Feed to
showcase relevant, trending coverage of current events, sports and entertainment.
On Twitter, Getty Images has launched @FeedMeGetty which uses The Feed to tweet hourly trending images as well as responding to content queries in real time with a
corresponding image. Finally, The Feed is being used on the Getty Images’ website to populate imagery associated with
both global and regional trending topics (http://thefeed.gettyimages.com/#region/Australia/).
“The Feed is an exciting new innovation for us. It simplifies and automates the process of posting highly relevant and
engaging content on social media. Working with the team at R/GA, we have been able to conceive and get this to market in
a few months,” said Yvonne Chien, Senior Vice President of Marketing, Getty Images. “The Feed’s patent-pending
technology leverages our scalable API and APIs in the social space such that we can continuously provide socially
appealing content to our fans and followers.”
The Feed by Getty Images follows several other recent social initiatives including the Getty Images Connect API, and
recent social-driven partnerships with brands such as Soundcloud and SparkRebel. Getty Images is bolstering its brand
presence on social channels and capitalizing on the rise of visual content sharing behaviour to communicate on social
platforms. The Feed specifically harnesses the size and strength of social platform user bases to help Getty Images
connect with their fans and deepen engagement through premium content and the company is constantly innovating to
discover new ways to connect brands to their customers through content to support business goals.
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About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media
professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers
and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers,
magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com.au to learn more about how the company is advancing the unique role of digital media in communications and business,
and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers
communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimagesANZ and Twitter at www.twitter.com/gettyimages.com.
ENDS