New Zealand Association of Scientists stands behind Dr Mike Joy.
The New Zealand Association of Scientists (NZAS) is saddened by some of the recent media commentary on the actions of Dr
Mike Joy, Massey University, in commenting in overseas media on the truth of the 100% Pure New Zealand brand.
The New Zealand Herald editorial today  calls criticism of Dr Joy “well-warranted”. In the light of recent labelling
of Dr Joy as a “traitor” , it seems that this statement could have been more carefully considered. The editorial
states unambigiously that there is currently no great damage being done to New Zealand’s enviroment. This is manifestly
incorrect, as NZAS President, Shaun Hendy points out: “On a per-capita basis we have one of the highest levels of
greenhouse gas emissions in the world and data from NIWA’s National Rivers Water Quality Network shows that our water
quality is declining, with the health of a large proportion of our lakes in danger from agricultural run-off”.
Of serious concern is the emphasis in the editorial on the ill-timed nature of Dr Joy’s remarks. The clear statement is
that the potential damage to New Zealand’s reputation, and economic benefit of “big-spending American tourists”
outweighs the need for truth in public debate. This is an issue that the Association takes very seriously, and
emphatically refutes criticism of Dr Joy on this basis.