McAfee Safeguards Facebook Photos with McAfee Social Protection
New app prevents unauthorised viewing, sharing, downloading, or printing of photos on Facebook
SANTA CLARA, CALIF. – August 28, 2012 – McAfee today announced the availability of a free public beta of McAfee Social Protection, a new app for Facebook that
protects users’ photos from being shared without their permission. Offered as a Facebook app together with a browser
plug-in, McAfee Social Protection lets users select which friends have access to their photos and makes pictures appear
blurry to everyone else. For selected friends, the photos will be displayed properly once those friends have installed
the app, creating a second layer of protection.
McAfee Social Protection gives users a safe platform to share photos without having to worry about them going viral or
being uploaded onto the Internet by someone else. Only friends who have been granted access can view photos, but even
they are unable to share, copy, print, or take screenshots of them. Those that have not been granted access will not be
able to view the photos at all.
“As consumers continue to share more of their lives online through the photos they post to Facebook, they become
increasingly vulnerable to the privacy pitfalls associated with not being able to fully control where their photos end
up,” said Brian Foster, senior vice president of consumer product management for McAfee. “McAfee Social Protection helps
to further underscore our commitment to safeguarding consumer’s safety, data and identities online.”
McAfee Social Protection prevents anyone from capturing a screenshot of your image; instead, the screen capture tool
will only record a blank space. The app also disables the save and download feature, displaying a padlock icon over the
picture when a user scrolls over it. This unique lock feature is possible because when users upload protected photos
through the app, those files go onto McAfee, rather than Facebook servers.
McAfee Social Protection is available as a Facebook app and browser plug-in for PCs using Internet Explorer 8 or higher
and Firefox 8 and higher. As a collaboration between Intel and McAfee, the app was developed by Intel's Software and
Services Group.
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