Mobile interface allows retailers to connect with customers

Solutionists Ltd. Press Release

23rd March 2011

Australasian ecommerce specialists, Solutionists, have released a new mobile commerce interface which will improve retailers’ communications with their customers, and drive sales online and in store. The mobile commerce interface automatically recognises a customer’s smart phone device and displays an optimised version of the retailers’ webstore accordingly.

The mobile interface includes a simplified navigation, smart keyword search, full screen use for product browsing, and a location lookup which directs customers to the nearest physical store using directions and Google maps. These features support the typical mobile shopping experience of product search; product browse and store look up, while laptop or desktop computers are more often used for product research, brand experience and purchase.

Solutionists have developed this product for their clients in order to satisfy a growing need for retailers to engage their customers and drive sales at every touch point. With the number of customers accessing websites via mobile on the rise it is increasingly important that retailers are providing an optimised user experience for their brand followers.

Solutionists will officially launch their mobile commerce interface at the New Zealand Retail Show on 6th-7th April 2011 at the Auckland ASB Showgrounds at stand A5. Registration for attendees is free and Solutionists will be demonstrating their optimised fashion webstore on smartphones, iPads and laptops. They will also be meeting for private appointments at the show, and delivering two free seminars regarding online retailing.

About Solutionists:
Solutionists are a leading ecommerce and integration company with offices in Auckland and Sydney. They deliver world-class e-retail solutions based on best practise standards, which allow their clients to compete at an international level. Solutionists’ clients include Overland Footwear, Burnsco Marine, Huffer, Random House Publishing, Kingan Jones, Barkers, Mi Piaci and Sabatini. For more information about Solutionists visit www.solutionists.co.nz, call Frank Gilbert on 09 550 0276, email frank@solutionists.co.nz or follow us on Twitter @Solutionists.

About the New Zealand Retail Show:
The New Zealand Retail Show is on the 6th-7th April 2011 at the Auckland ASB Showgrounds. It is designed to help retailers prepare for the expected surge in retail activity in the second half 2011 by demonstrating the latest products, services and information in the retail sector. Notable activities at the show include Shop of the Future (upcoming trends and technologies in retail solutions), Match n Meet (one on one appointments with exhibitors) and free seminars on topics such as improving online sales. For more information, or to register visit www.retailshow.co.nz.

ENDS

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