Switch Into Autumn With The New Inspiron R From Dell

Switch Into Autumn With The New Inspiron R From Dell

·New InspironTM R line expands Dell’s leading-edge portfolio of products with 2nd Generation Intel® CoreTM processors

·Inspiron R is fun, stylish and fast featuring the latest technology, a superior entertainment experience, impressive battery life and a new interchangeable lid option

·Just pop.click.switch: New SWITCH by Design Studio lids allow for a new look at any moment

SYDNEY, Australia and AUCKLAND, New Zealand, March 21, 2011 – The new Inspiron R joins Dell’s expansive collection of laptops and desktops equipped with the latest Intel processors and are fun, stylish and lightning quick. Available today, the new Inspiron R 15-inch laptop delivers incredible mobile entertainment, a high-definition display and outstanding battery life, but that’s just the beginning.

The perfect combination of brains and beauty - the latest addition to the Inspiron family also introduces an innovative new design twist: new SWITCH by Design Studio interchangeable lids that switch the look of the Inspiron R laptop with just a pop and a click[i]. The SWITCH by Design Studio collection includes 25 new eye-popping lids sporting vibrant colors and unique designs. Start the day with a Peacock Blue lid, and switch it out for a design-inspired look at night.

But the Inspiron R shouldn’t be judged by its cover(s) alone. Packing the latest 2nd generation Intel Core technology, the Inspiron R laptop benefits from sleek form factors and incorporates the latest USB 3.0 technology to make transferring photos, videos, music and other graphics-rich files faster than ever.

Performance? Check! What about the lids? Carefully selected from Dell Design Studio’s curated collections, the contemporary art and graphic designs available from SWITCH by Design Studio offer exclusive selections from outstanding independent artists, designers and partners.

“Our Inspiron R model equipped with 2nd gen Intel Core processors delivers the ultimate in entertainment and mobility and because customers value both performance and style, the eye-catching lids are designed to suit your mood or style at any given moment,” said Sam Burd, vice president Dell’s Consumer & SMB Product Group. “With the Inspiron R, we’re living up to our heritage of delivering the performance you need to do more, and with SWITCH by Design Studio, you can look good while doing it,” Burd added.

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