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Openwave Launches Analytics Express

Openwave Launches Analytics Express


New Solution Enables Operators to Rapidly Deploy Analytics to Effectively Monitor, Manage and Monetize Mobile Data Traffic

Mobile Marketing Forum, SINGAPORE, – April 14, 2010 – Openwave Systems Inc. (Nasdaq: OPWV), a global software innovator delivering context-aware mediation and messaging solutions, today announced the launch of Openwave® Analytics Express, a cloud-based Analytics solution which features analytics and a set of reporting tools designed to perform essential monitoring of mobile internet usage and behavior, enabling operators to improve operational efficiency without significant infrastructure investments. Analytics Express is the latest addition in Openwave’s Analytics product family, which also includes Mobile Analytics: Mediation Edition, a fully featured solution launched in March 2010.

Analytics Express enables operators to gain key network and usage related insights across a wide array of operator data sources and includes reporting functionality that can help mobile operators build profiles and segments, and leverage insights into new revenue streams. As a hosted solution, Analytics Express is uniquely positioned to provide these insights at a low-cost, low hardware footprint and rapid time to market. The offering is also highly scalable and can address specific customer requirements with rapid customization.
Analytics Express is also jointly offered with Openwave® Media Optimizer which enables operators to analyze and measure their video optimization initiatives in real-time and helps them to proactively address network capacity issues.

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“Analytics Express is designed for operators who are looking for insights to solve immediate network capacity problems and who are interested in new revenue opportunities arising from a better understanding of data traffic patterns and subscriber usage,” Anand Chandrasekaran, director of product management, Openwave. “Analytics Express allows operators to quickly realize the benefits of operational insights in improving their network’s performance, with the option to upgrade to our fully featured Analytics offering as their needs evolve.”

Analytics Express provides operators with informative reports that can help monitor, manage and monetize the mobile internet. Key features of Analytics Express include:

• Essential reporting across devices, subscribers, destinations and data traffic.

• Rapid customization: additional reports based on specific metrics and key performance indicators (KPIs) can be easily added with a rapid turnaround time.

• Fast integration of new data feeds supporting diverse log formats and transactional data with custom reports.

• Seamless integration with other Openwave products extending rich, analytical support to Openwave’s entire product portfolio

The Openwave Analytics Express solution is expected to be generally available through Openwave by the end of the second calendar quarter of 2010.

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About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is a global software innovator delivering context-aware mediation and messaging solutions that enable communication service providers and the broader ecosystem to create and deliver smarter services.

Building on its mobile data heritage, Openwave mobilizes the Internet with predictive solutions fueled by real-time analytics that mediate among different ecosystem elements, comprehensively permitting the enhancement of IP traffic. The result can provide customers with a 360-degree view of their network, devices and services, and enables them to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.

Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.


Forward Looking Statement
This press release contains statements regarding Openwave Systems’ expectations of the benefits of Openwave® Analytics Express, as well as the expected timing of the release of Openwave® Analytics Express. Actual timing of release and performance of Openwave® Analytics Express could differ materially as a result of unanticipated factors and events, including that Openwave Systems could face difficulties in launching Openwave® Analytics Express, or Openwave® Analytics Express and it reporting tools may not function as expected with various operators, due to technical or other unforeseen reasons. Further risks inherent in Openwave Systems’ business are detailed in the section entitled “Risk Factors” in Openwave Systems’ Quarterly Report on Form 10-Q for the quarter ended December 31, 2009 (filed February 5, 2010 with the Securities and Exchange Commission).

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