Sony launches new Cyber-shot TX1 and WX1

Media Release

Two new Cyber-shot cameras packed with Sony innovation offer users superior low light performance, producing quality pictures anywhere, any time. What's more a brand new concept in fun photography, the Party-shot accessory, provides a unique way to capture special moments whilst keeping the user in the picture.

Auckland, August 2009 – Sony has launched two slim, power-packed new Cyber-shot cameras which showcase the advanced Sony optical, imaging and processing technologies.

The easy-to-use Cyber-shot TX1 and WX1 offer pristine picture quality and smart shooting capabilities along with extra features exclusive to each model. The slim TX1 which is just 14.1mm** thin offers 3” Clear Photo LCD Plus touchscreen allowing users to drag and drop frequently used functions. This model is available in black, silver, gold, blue and pink. The WX1 features a 24mm wide angle lens with max aperture of f/2.4 and 5x optical zoom and is available in black, silver and gold.

At the heart of both cameras’ imaging performance is the groundbreaking Exmor R CMOS sensor. With a resolution of 10.2 effective megapixels, it’s teamed with Sony’s powerful BIONZ processor for superb pictures and rapid shooting responses.

TX1

WX1

Sony’s Exmor R sensor uses an innovative sensor structure that captures more light than conventional CMOS designs, boosting sensitivity while reducing image noise. The result: natural, detail-packed photos – even in low light conditions where other cameras struggle.

The powerful BIONZ processor is key to both cameras’ super-fast shooting responses. The mechanical shutter of the TX1 and WX1 can grab a continuous burst of full-resolution images at an incredible 10 frames per second – quicker than many professional DSLR cameras.

This unique combination of the Exmor R sensor and BIONZ processor also powers Sweep Panorama mode. Just press the shutter button once and move the TX1 or WX1 from side to side horizontally or vertically. Sweep Panorama automatically combines a high-speed burst of images, capturing super-size landscapes with a field of view up to 256 degrees* – far wider than any camera’s wide angle lens.

Hand-held Twilight mode superimposes a high-speed burst of six frames to produce an optimised image with dramatically reduced noise in low light. It’s complemented by Anti Motion Blur mode that captures fast-moving subjects in low light also with reduced picture noise.

“Customers today want user-friendly cameras that enable them to easily capture beautiful photos in any environment,” says Ms Fleur Picot, Product Manager, Digital Imaging, Sony Electronics New Zealand. “The integration of features such as Handheld Twilight mode and Sweep Panorama make it easier for anyone to capture scenes & memorable moments even in low light conditions and enjoy new ways of shooting.”

Both cameras shoot detail-packed 720p HD movie clips and audio at a super-smooth 30 frames per second, so the latest Memory Stick PROTM Duo 32GB is the perfect partner, with capacity for 7hr 25mins of Full HD Video.

Despite their state-of-the art imaging capabilities, the TX1 and WX1 make it easy to get great results with any scene. Optical SteadyShot image stabilisation keeps images crisp and clear when you’re shooting handheld. Face Detection and Smile Shutter let anyone take perfect portraits automatically.

The Cyber-shot TX1 and WX1 are also the world’s first cameras that transform into your own ‘personal photographer’ with the optional Party-shot. A new shooting concept that’s unique to Cyber-shot, Party-shot automatically takes photos of memorable moments with friends and family. You don’t even have to touch your camera to get great results.

The Cyber-shot TX1 and WX1 arrive in September and will have an RRP of $799.95 and $749.95 respectively.

Note to editors:
*256 degrees – WX1; 185 degrees-TX1
**at thinnest point

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony Global Web Site: http://www.sony.net/. Sony New Zealand Web Site: www.sony.co.nz

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