Free Photo Printing Application on Apple App Store

HP Introduces Free Photo Printing Application
on Apple App Store

Unlocks the power to print millions of photos

NEW ZEALAND, Auckland, 14 January 2009 – HP today announced HP iPrint Photo, a free application available on the Apple App store that gives iPhone and iPod touch customers the ability to easily print photos to most HP printers anytime, anywhere.

HP iPrint Photo is the first photo printing application of its kind(1) and allows for quick and easy wireless printing of 4 x 6-inch photos from an iPhone or iPod touch to most HP inkjet printers connected to a local Wi-Fi network.(2) The application is fully compatible with Apple’s Bonjour technology and uses the innovative Multi-Touch interface for the easiest and fastest wireless iPhone or iPod touch print experience.(3)

“Today’s news demonstrates how HP is enabling customers to turn special moments captured on-the-go into high-quality photos,” said Daryn Rickwood, Imaging and Printing Group Country Manager, New Zealand. “More than any other company in the world, HP has re-imagined, re-engineered and re-invented the power of printing with exciting new technologies that address real customer needs.”

Showcased for the first time at the 2009 Macworld Conference & Expo and the 2009 Consumer Electronics Show (CES) in the United States, the HP iPrint Photo application provides customers with the freedom and flexibility to wirelessly print the millions of photos that have been captured on iPhone or iPod touch devices.

“HP has previously developed applications to enable simple and convenient mobile printing from HP’s iPAQ, desktop PC and notebook ranges. However until now, consumers had no easy way to print these special moments captured on their iPhone or stored on their iPod touch,” said Rickwood. “This is a significant step forward in the history of HP’s mobile printing innovations, which continues to help customers print their moments anywhere, on any device.”

HP iPrint Photo is available at no charge from Apple’s App Store on iPhone and iPod touch or at www.apple.com/nz/ipodtouch/appstore/.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at http://www.hp.co.nz.

(1) HP iPrint Photo is the first application available on the Apple App store to print photos directly from an iPhone or iPod touch without using a desktop/laptop computer.

(2) A list of compatible products is available at www.hp.com/go/iprintphoto.

(3) Wireless performance is dependent upon physical environment and distance from access point.

ENDS

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