Digital photo frame and D-SLR win TIPA awards

Digital photo frame and D-SLR win professional TIPA awards

Auckland – 30 March, 2008 – Sony digital imaging innovation has been recognised by the judges of this year's TIPA (Technical Image Press Association) Awards.

The editorial panel of Europe's most prestigious photo industry awards named Sony's compact α200 D-SLR camera the 'Best Entry-level D-SLR in Europe'. The judges described the α200 as…

“Easy to use, easy to carry and offered at a very attractive price with its 18-70mm zoom lens, the Sony α200 is a dream camera for beginners who want to start enjoying all the benefits of D-SLR photography.

Its 10.2 mega pixel sensor delivers top quality images up to ISO 400 and beyond, (* up to ISO 3200) and the auto-focus system is fast and accurate.

The large LCD screen gives a clear, bright display when reviewing images, and both the in-camera image stabilisation and the anti-dust system are very effective in use. A superb, low-cost camera that’s easy-to-use, and a worthy winner of this award."

Meanwhile, the recently released DPFV900 was awarded this year’s ‘Best Photo Frame in Europe’ award. The judges said:

“The Sony digital photo frame DPFV900 (9-inch display) offers WVGA resolution (800x480 pixels) along with 15:9 aspect-ratio screens. Sony’s BIONZ processor with face detection technology allows the rapid display of large files, and also provides image corrections like focus enhancement, red-eye reduction and exposure adjustment.

Digital images can be loaded onto the internal memory from various types of memory cards or via the USB cable from a PC or camera. The DPFV900 digital photo frame supports JPEG, TIFF, BMP and Sony RAW image file formats, and functions can be managed remotely with the included controller."

Find out more:

* α200 Digital SLR - The DSLRA200 offers first-time digital SLR buyers an ideal balance of imaging quality and powerful creative features in a compact, easy-touse package. The camera’s 10.2 effective mega pixel CCD sensor is augmented by a powerful BIONZ processor for detail-packed, low-noise images at high sensitivity settings up to ISO 3200. Other key features include fast, accurate auto focus and Super SteadyShot image stabilisation that provides 2.5 – 3.5 steps antishake performance with all α lenses. Read more at sony.co.nz/d-slr

* DPFV900 digital photo frame - The DPFV900 digital photo frame by Sony blends elegant design with superb HD image quality and convenient viewing options. Up-to-the minute styling is complemented by advanced features like an orientation sensor that automatically ‘flips’ images for correct viewing when the frame is positioned in either landscape or portrait positions. Read more at sony.co.nz/products

About the TIPA Awards

TIPA (Technical Image Press Association) was founded in 1991 as an independent, nonprofit Association of European photo and imaging magazines. With 27 member magazines from 11 countries, TIPA is the largest and most influential photo and imaging press association in Europe. Each year, editors of member magazines vote for the “Best Photo and Imaging Products in Europe” considering innovation, use of leading-edge technology, design/ergonomics, ease of use and price/performance. For further information, visit www.tipa.org

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