Media Release
April 15, 2008
World’s first green search engine launches in New Zealand
Auckland, 15 April 2008 – The world’s first ‘green’ search engine that offsets carbon emissions with no cost to the
user, has launched in New Zealand.
ecocho.co.nz is a revolutionary site that generates positive environmental gains by sponsoring the growth of up to two
trees for every 1000 searches users make using the world’s leading search engines Yahoo and Google.
Founder of ecocho, Tim Macdonald said, “In New Zealand alone, web users conduct close to 120 million Internet searches
each month, and if we could capture just one per cent of that traffic, we would make a significant contribution towards
lowering the impact of harmful greenhouse gas emissions”.
“ecocho.co.nz is a free service that doesn’t alter or slow your search results, plus users can choose between technology
they know and trust, Yahoo and Google,” Mr Macdonald said.
Ecocho will be launched globally today in 14 countries, providing easy access to a unique search engine that offsets
emissions with no extra effort by users.
“ecocho.co.nz aims to reinvest 70 per cent of the site’s revenue in forestry schemes, and as the site progresses, we’ll
begin to support similar carbon-offsetting schemes in other states and countries,” Mr Macdonald said.
In Australia, ecocho will purchase carbon-offset credits through the New South Wales Government Greenhouse Gas Abatement
Scheme (GGAS) and KPMG will check the acquisition, registration and retirement of the carbon credits. A similar scheme
in New Zealand is currently being investigated.
“Using this search engine is one of the easiest ways people can make a positive impact on the environment without making
changes to their current lifestyle.”
People who want to switch their search engine or find out more should visit www.ecocho.co.nz
ENDS
ecocho.com is owned by Yield Media, a subsidiary of Photon Group. The young core group of staff responsible for
ecocho.com is passionate about climate change issues and creating behavioural changes that impact the environment now.