Media Release
18 December 2007
Mintshot Ranked #1 Entertainment Website - After First Month Of Operation
New online destination Mintshot.co.nz has had an exceptional first month of operation being ranked New Zealand’s number
one entertainment website in terms of page impressions, according to Nielsen’s December Net-Ratings report.
The Nielsen Net-Ratings report ranks Mintshot ahead by over 300 per cent of nzherald.co.nz, stuff.co.nz and tvnz.co.nz
according to the number of page impressions, in the entertainment category.
Across all categories, Mintshot is ranked 5th according to the average amount of time users spend on the site and 6th
according to the number of unique users visiting the site.
Director Marc Ellis says he is overwhelmed with the strong performance of Mintshot confirmed by the December Nielsen
Net-Ratings report.
“We’re delighted with this phenomenal uptake which has exceeded all our expectations. To be outperforming some of New
Zealand’s most established websites is very positive and we believe it is testament to the fact that Kiwis are embracing
new digital marketing channels. We have identified a gap in the market that clearly fits this niche.
“With 20 per cent of our users falling into the 36-45 year old age bracket and 68 per cent earning over $40K salary,
it’s clear that Mintshot is appealing to all demographics. We expect Mintshot’s growth will continue, given the
increasing number of online consumers in New Zealand,” says Mr Ellis.
Launched on November 12, Mintshot rewards people for watching ads online, with the website’s current 57,000 registered
users rewarded with ‘mintshot’ currency, which can be spent on online auctions.
Mr Ellis says Mintshot combines the three biggest aspects of online media: TV quality broadcast, entertainment and
online auctions and is set to change the way we look at advertising and entertainment.
“It is a new way of communicating ads with engaged consumers who have chosen to view our ads, as opposed to being
interrupted by them. We have a wealth of fantastic advertising content that can't be played on television here due to
regulatory restrictions and the cost of media spend through television so we saw this as a great way to share highly
entertaining work with New Zealanders who, in turn, get paid for watching it.
“For marketers, Mintshot provides an accountable marketing solution and the success of advertising with mintshot can be
monitored to the last person. Also, very importantly the advertiser can gain market intelligence without any spin
through direct communication with ten’s of thousands of people,” he says.
Mr Ellis says while Mintshot is an opt in entertainment portal for viewers to watch and give opinions on advertisers’
latest products, services and commercials, the site provides advertisers with back end data profiles on consumer
behaviour.
To date, over 50 leading New Zealand brands have come on board as partners, including Mini, ANZ, Pacific Blue, SKY TV,
Progressive Enterprises, McDonalds, Harvey Norman, Slingshot, Lion Nathan, and Fonterra with many other big brands
knocking on Mintshot’s door.
--Ends--