The platform is open: Video MP3 Walkman

NEW WALKMAN RELEASE / The platform is open for transfer on latest Video MP3 Walkman

The latest S610F-series Walkman offers a very portable audio and viewing solution with the added bonus of open platform filing and drag-n-drop functionality...

Simple music transfer

Available in six vibrant colours, the new S610F-series Walkman (Pictured above) supports the open audio formats of MP3, non-secure AAC, security-enhanced WMA and the secure format of WMA. To help manage digital music libraries, the new Walkman model comes with Microsoft Windows Media Player 11. Alternatively, consumers can simply select music, video or photo files from a computer then drag and drop them into their corresponding folders in their new S610F-series Walkman.

'With this initiative, Sony is debuting an important option for digital media players as it opens new doors for a rich digital experience,' said Dave Wascha, director of Windows Client Product Management at Microsoft Corp. 'I believe consumers will be pleased that the new Walkman products carry the Certified for Windows Vista logo and that they will take advantage of the new technologies available in this Windows platform. Those who purchase this Walkman player can rest easy knowing that the product has met explicit standards of reliability and quality.'

The new file transfer functionality will also be introduced with new models in the popular A810-series Walkman Video MP3 player (Pictured below) which is due to release in New Zealand in the months leading up to Christmas.

Sound and vision integrity

Driving the high standards of audio quality with the Walkman S610F is Sony's 3 Clear Audio Technologies comprising of Digital Sound Enhancement Engine (DSEE), Clear Stereo and Clear Bass technologies.

The DSEE improves compressed audio by restoring high frequency range to reproduce natural sound close to the original sound while the Clear Stereo technology reduces audio signal leaking from one channel to another. The Clear Bass enhances the experience of music with automatic level control which reproduces clear bass sound quality without the distortion. Complementing the high quality audio entertainment is the high resolution LCD screen to playback the sharpest pictures and videos.

Pictures as well as sound

The visual experience for the new Walkman begins with the 1.8-inch QVGA LCD screen which features high brightness, high contrast, and superior colour reproduction to playback high quality videos and photos. Supported video codecs include the popular MPEG4 and Advanced Video Coding(AVC)(1), with playback capable of up to 30 frames per second.

Easy connectivity with other audio devices
The 50 gram S610F-series Walkman also has in-built connectivity, offering instant connection to a range of Sony products including PlayStation 3 consoles and Bluetooth audio transmitters which let listeners enjoy music wirelessly while on the move. Further features include long battery life for up to 33 hours of music playback(2) or 9.5 hours of video viewing(3) and a built-in FM tuner for alternative listening options.

'From the time our first Walkman Video MP3 player launched earlier this year, to this new S610F-series model, Sony's focus has been to recreate superb audio and video quality,' said Sam Duncan, Marketing Manager for Audio Visual Products at Sony New Zealand. 'Now that the new model embraces an open platform, our customers will be able to enjoy even more versatility with their listening and viewing choices, while still receiving the great sound quality that Sony Walkman is famous for.'

The S610F-series Walkman Video MP3 player will be available in New Zealand from early October.

# NWZS615F (2GB) - Black, Silver, Pink RRP$219.95
# NWZS616F (4GB) - Black, White, Pink, Blue, Red RRP$279.95
# NWZS618F (8GB) - Black, White RRP$349.95

The A810-series Walkman Video MP3 player will be available in New Zealand from mid-September.

# NWZA815 (2GB) Black RRP$259.95
# NWZA816B (4GB) - Black, Pink, Silver, Purple, White RRP$329.95
# NWZA818 (8GB) Black RRP$399.95

1 AVC(H.264/AVC) Baseline Profile
2 Approximate time when continuously playing MP3 files encoded at 128kbps
3 When playing MPEG-4 384kbps

Note: The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

ENDS

© Scoop Media