NEW WALKMAN RELEASE / The platform is open for transfer on latest Video MP3 Walkman
The latest S610F-series Walkman offers a very portable audio and viewing solution with the added bonus of open platform
filing and drag-n-drop functionality...
Simple music transfer
Available in six vibrant colours, the new S610F-series Walkman (Pictured above) supports the open audio formats of MP3,
non-secure AAC, security-enhanced WMA and the secure format of WMA. To help manage digital music libraries, the new
Walkman model comes with Microsoft Windows Media Player 11. Alternatively, consumers can simply select music, video or
photo files from a computer then drag and drop them into their corresponding folders in their new S610F-series Walkman.
'With this initiative, Sony is debuting an important option for digital media players as it opens new doors for a rich
digital experience,' said Dave Wascha, director of Windows Client Product Management at Microsoft Corp. 'I believe
consumers will be pleased that the new Walkman products carry the Certified for Windows Vista logo and that they will
take advantage of the new technologies available in this Windows platform. Those who purchase this Walkman player can
rest easy knowing that the product has met explicit standards of reliability and quality.'
The new file transfer functionality will also be introduced with new models in the popular A810-series Walkman Video MP3
player (Pictured below) which is due to release in New Zealand in the months leading up to Christmas.
Sound and vision integrity
Driving the high standards of audio quality with the Walkman S610F is Sony's 3 Clear Audio Technologies comprising of
Digital Sound Enhancement Engine (DSEE), Clear Stereo and Clear Bass technologies.
The DSEE improves compressed audio by restoring high frequency range to reproduce natural sound close to the original
sound while the Clear Stereo technology reduces audio signal leaking from one channel to another. The Clear Bass
enhances the experience of music with automatic level control which reproduces clear bass sound quality without the
distortion. Complementing the high quality audio entertainment is the high resolution LCD screen to playback the
sharpest pictures and videos.
Pictures as well as sound
The visual experience for the new Walkman begins with the 1.8-inch QVGA LCD screen which features high brightness, high
contrast, and superior colour reproduction to playback high quality videos and photos. Supported video codecs include
the popular MPEG4 and Advanced Video Coding(AVC)(1), with playback capable of up to 30 frames per second.
Easy connectivity with other audio devices
The 50 gram S610F-series Walkman also has in-built connectivity, offering instant connection to a range of Sony products
including PlayStation 3 consoles and Bluetooth audio transmitters which let listeners enjoy music wirelessly while on
the move. Further features include long battery life for up to 33 hours of music playback(2) or 9.5 hours of video
viewing(3) and a built-in FM tuner for alternative listening options.
'From the time our first Walkman Video MP3 player launched earlier this year, to this new S610F-series model, Sony's
focus has been to recreate superb audio and video quality,' said Sam Duncan, Marketing Manager for Audio Visual Products
at Sony New Zealand. 'Now that the new model embraces an open platform, our customers will be able to enjoy even more
versatility with their listening and viewing choices, while still receiving the great sound quality that Sony Walkman is
famous for.'
The S610F-series Walkman Video MP3 player will be available in New Zealand from early October.
# NWZS615F (2GB) - Black, Silver, Pink RRP$219.95
# NWZS616F (4GB) - Black, White, Pink, Blue, Red RRP$279.95
# NWZS618F (8GB) - Black, White RRP$349.95
The A810-series Walkman Video MP3 player will be available in New Zealand from mid-September.
# NWZA815 (2GB) Black RRP$259.95
# NWZA816B (4GB) - Black, Pink, Silver, Purple, White RRP$329.95
# NWZA818 (8GB) Black RRP$399.95
1 AVC(H.264/AVC) Baseline Profile
2 Approximate time when continuously playing MP3 files encoded at 128kbps
3 When playing MPEG-4 384kbps
Note: The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
ENDS