Sony Announces PLAYSTATION®3 Starter Pack

Tuesday, 31 July 2007, 11:47 am
Press Release: Sony Computer Entertainment New Zealand

Sony Computer Entertainment New Zealand Announces PLAYSTATION®3 Starter Pack

AUCKLAND, Tuesday, 31 July: Sony Computer Entertainment New Zealand (SCE NZ) is pleased to announce the PLAYSTATION®3 (PS3™) Starter Pack, soon to be made available through New Zealand retailers. The Starter Pack will include the current 60 GB PLAYSTATION 3 console, two wireless SIXAXIS™ controllers, and a copy of Resistance: Fall Of Man™ and MotorStorm™, both million sellers globally and the number one and two top selling PS3 games to date in New Zealand. With a recommended retail price of $1,199.95, this fantastic offer will be available in stores from 1st of August 2007.

The Starter Pack follows recent news on the PLAYSTATION 3 sales success. According to market research group GfK, in excess of 9,000 units have been sold in New Zealand since the March 07 launch.

Luke Naish, Computers and Communications General Manager of Harvey Norman says, “PLAYSTATION 3 is very popular at Harvey Norman and has been selling large quantities in Harvey Norman stores. The new Starter Pack offer is great value and an opportunity for anyone that’s been considering a PLAYSTATION 3, to get on board now.”

“Along with being an excellent games machine, PS3 offers a great deal more thanks to its Blu-Ray playback, built in HDMI and 60GB HDD, to name a few. During this very strong growth period for the category, PS3 is also driving the up take of other compatible digital products such as HD televisions, data storage devices, Blu-Ray movies and music,” adds Mr Naish.

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Warwick Light, General Manager Sales and Marketing for New Zealand, “We’re confident that the Starter Pack will continue the PLAYSTATION 3 sales momentum and success that it’s enjoyed since launch. Retailers have been very happy with the numbers to date and are excited about the prospect of this new offer.”

Mr Light concluded, “There’s a huge line up of fantastic games exclusive to PLAYSTATION 3 launching in the next few months, including Heavenly Sword™, Ratchet And Clank Future: Tools Of Destruction™ and Uncharted: Drake’s Fortune™. These games take full advantage of the increased processing power that only the PLAYSTATION 3 can offer. When you consider the new Starter Pack added value offer and that the PLAYSTATION 3 is not just the best next generation games console, but also has a Blu-ray player and a fast developing PLAYSTATION®Network online, the outlook is extremely positive.”

ENDS

Notes to editors:

- PLAYSTATION 3 Starter Pack will be on sale in New Zealand retailers from 1st August to 30th September 2007

- Quoted results are based on sales data provided by market research group GfK Australia – www.gfk.com.au

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